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Location Intelligence

How Marketers Can Adapt to The Evolving Privacy and Data Landscape

Marketers are using more location data than ever, but consumer privacy concerns and an evolving landscape have raised new challenges. Marketers must be more transparent and thoughtful about collecting and using geolocation.

In this Meet the Analyst Webinar, eMarketer principal analyst Yoram Wurmser discusses how location data and consumer attitudes toward its use have evolved over the past year.
Why attend?
  • Learn how marketers are using location data today.

  • Learn what consumers’ attitudes are toward sharing location data.

  • Learn how government regulations like GDPR or CCPA impact data collection.

  • Ask questions, and interact with your eMarketer community of marketing peers.

Speakers
Herve Utheza, Head of Media, Advertising & Telco at HERE Technologies
Hervé Utheza is the head of media, advertising & telco at HERE Technologies. Strategic, hands-on and results-oriented, Hervé has been involved in the launch and deployment of traditional and emerging digital media platforms now used by more than 250 million consumers worldwide. In his role, Hervé is responsible for the global sales, go-to-market strategy and innovation for the company’s location solutions.
Yory Wurmser, Principal Mobile Analyst at eMarketer
Yory Wurmser is a principal mobile analyst with eMarketer. He writes reports that answer three core questions for mobile marketers and strategists: how consumers spend their mobile media time, what marketers are doing to reach consumers, and how mobile technology may develop in the near-future. Prior to joining eMarketer, Yory was Director of Marketing & Media Insights at the Direct Marketing Association.
Paul Verna, Vice President of Multimedia at eMarketer
Paul Verna, vice president of multimedia at eMarketer, oversees content for the company’s webinars, video presentations and podcasts. A 12-year veteran of the company, Paul was previously principal analyst focused on the video industry. He has appeared regularly on national TV, radio, and on major news outlets including The New York Times, The Wall Street Journal, and Forbes.

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