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Lifecycle Marketing 101: What Every B2B Marketer Needs to Know

There is a lot of talk these days about the “customer journey.” This is becoming one of the most misunderstood buzzwords of our times. A customer journey is not just a set of steps through a marketing campaign or buying cycle. It is a journey through the entire customer lifecycle, encompassing all customer-facing activity – from initial awareness to an enduring, profitable relationship for both buyer and seller.
Why attend?
  • Discover why Customer Lifecycle Marketing is the critical success strategy for B2B marketers

  • Learn how to map a full customer journey with typical B2B lifecycle stages

  • Identify meaningful metrics that reflect marketing’s impact on key business drivers

Speakers
speaker
Troy Burk, CEO & Founder at Right On Interactive
Troy Burk is a recognized thought leader and speaker on the topics of lifecycle marketing, marketing automation, lead scoring and nurturing, and email marketing. He is the co-inventor and patent holder of “Lifecycle Marketing Object Oriented System and Method.” Troy earned his bachelor’s degree from Ball State University. He lives in Indianapolis with his wife and three. Follow Troy’s marketing musings @TroyBurk.

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The Marketing Scope takes a closer look at marketing by providing research, best practices and articles on the latest trends, products and techniques in the marketplace.While we don’t claim to be a big company, we do really big things that make a difference for our readers and clients and produce ...
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