Menu
webinara overview
Marketing

Webinar: Lifecycle Marketing 101: What Every B2B Marketer Needs to Know

webinar description

There is a lot of talk these days about the “customer journey.” This is becoming one of the most misunderstood buzzwords of our times. A customer journey is not just a set of steps through a marketing campaign or buying cycle. It is a journey through the entire customer lifecycle, encompassing all customer-facing activity – from initial awareness to an enduring, profitable relationship for both buyer and seller.

Reasons to attend the webinar:
  • Discover why Customer Lifecycle Marketing is the critical success strategy for B2B marketers

  • Learn how to map a full customer journey with typical B2B lifecycle stages

  • Identify meaningful metrics that reflect marketing’s impact on key business drivers

Speakers:
Right On Interactive
Troy Burk, CEO & Founder
Troy Burk is a recognized thought leader and speaker on the topics of lifecycle marketing, marketing automation, lead scoring and nurturing, and email marketing. He is the co-inventor and patent holder of “Lifecycle Marketing Object Oriented System and Method.” Troy earned his bachelor’s degree from Ball State University. He lives in Indianapolis with his wife and three. Follow Troy’s marketing musings @TroyBurk.
19

May

2016

1:00 - 2:00 PM
(GMT -5)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: The Marketing Scope

The Marketing Scope takes a closer look at marketing by providing research, best practices and articles on the latest trends, products and techniques in the marketplace.While we don’t claim to be a big company, we do really big things that make a difference for our readers and clients and produce ...
Read More

Other webinars you may like
Free
Dec 17, 7.00 PM (GMT +00:00)
Quora Organic Deepak Shukla Personal Consultation
How to do Quora! That's basically it In this unique webinar, we are offering the opportunity for 5 lucky people get a free personal Quora consultation from Deepak Shukla; author with 1k+ answers & 20 million views on the platform. Deepak will be taking questions from 5 lucky people on the webinar
Pearl Lemon
Speaker - Deepak Shukla
More info
Free
Dec 20, 12.00 PM (GMT -05:00)
SEMrush Toolbox 1: Keyword Magic Tool
The new series where we will spend time on each webinar going through all of the tools that SEMRush has available. The first episode we will be discussing how the "Keyword Magic Tool" works and how experts are using the tool to benefit their marketing efforts. Using the tools can help you
CraigCampbellSEO
Speaker - Craig Campbell
More info
Free
Jan 17, 12.00 PM (GMT -05:00)
Sales Tech: Sales Execution in the Modern World
Sales technology that helps companies prospect, gather data, reach out to prospects via automated emails and cadences, and track literally everything about how they engage with your outreach is abundant with the rise of tech startups over the last 5 years or so. How do you utilize these tools and create
TeamOne Logistics
Speaker - Rusty Wiley
More info
Other webinars you may like
Free
Dec 17, 7.00 PM (GMT +00:00)
Quora Organic Deepak Shukla Personal Consultation
How to do Quora! That's basically it In this unique webinar, we are offering the opportunity for 5 lucky people get a free personal Quora consultation from Deepak Shukla; author with 1k+ answers & 20 million views on the platform. Deepak will be taking questions from 5 lucky people on the webinar
Pearl Lemon
Speaker - Deepak Shukla
More info
Free
Dec 20, 12.00 PM (GMT -05:00)
SEMrush Toolbox 1: Keyword Magic Tool
The new series where we will spend time on each webinar going through all of the tools that SEMRush has available. The first episode we will be discussing how the "Keyword Magic Tool" works and how experts are using the tool to benefit their marketing efforts. Using the tools can help you
CraigCampbellSEO
Speaker - Craig Campbell
More info
Free
Jan 17, 12.00 PM (GMT -05:00)
Sales Tech: Sales Execution in the Modern World
Sales technology that helps companies prospect, gather data, reach out to prospects via automated emails and cadences, and track literally everything about how they engage with your outreach is abundant with the rise of tech startups over the last 5 years or so. How do you utilize these tools and create
TeamOne Logistics
Speaker - Rusty Wiley
More info
Other webinars you may like
Free
Duration: 30 Min
Why you should be using a webinar producer
Many of you have discovered how time-consuming and frustrating it can be to run a webinar. Many of you are very experienced in the field of webinar production and some of you think you should be conducting more webinars. Maybe you’re not part of a webinar team, you are the webinar team. Sometimes
Webinara
Speaker - Dave Clark
More info
Free
Duration: 60 Min
Reach Customer Inboxes and Drive Revenue
Join Dyspatch CEO Matt Harris and SMTP Marketing and Delivery Expert Wendy Griffin as they share their strategies for creating and delivering exceptional transactional emails that reach your customers’ inboxes and drive revenue. Learn the key issues impacting deliverability and how addressing those
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
Free
Duration: 60 Min
SEARCH MARKETING SCOOP with David Bain 16
If you feel like you hear about search news all over the digital industry and really need to keep track of all the changes - we all actually do, - tune in to our Search Marketing Scoop podcast with David Bain. David invites the industry’s leading experts on SEO, PPC, and Content Marketing, to uncover
AVADO
Speaker - David Bain
More info
show all webinars
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

yes no
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

yes no
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD