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Webinar: Influencers in B2B, a copycat of B2C or a specific approach?

webinar description

What should B2B Marketing & Sales Managers really do with the concept of Influencers?

The term “Influencers” has become pervasive but what does it really mean for a B2B company? Should B2B Marketing & Sales managers take the general talk on influencers for relevant and apply the same methods as in B2C? Or should they rather take a different approach? The webinar provides elements to help B2B practitioners define their own answer.

Reasons to attend the webinar:
  • Practical definition of B2B influencers and comparison with B2C

  • Main tactics and tools to engage the different types of B2B Influencers

  • Role of the various functions

Speakers:
Olivier Rivière Consulting
Olivier Rivière, CEO
Olivier Rivière has held management functions for semiconductor (Intel) and entreprise software (Dassault Systems, Ixos/OpenText) companies before moving to Marketing & Communications Agencies ( Text 100, Grayling). His assignements with his companies and clients have always been directly related to building Influence on a business ecosystem. Established as a consultant since 2009, he helps companies off all size use the concept of Influencers to boost their Marketing, Sales and Customer Management.
17

Nov

2015

11:00 - 12:00 PM
(GMT +2)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: Markedu

Markedu is your one-stop-shop for training & new knowledge

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