Menu Shape 3 copy 2Created with Avocode.
webinara overview
Sales

Influencers in B2B, a copycat of B2C or a specific approach?

webinar description

What should B2B Marketing & Sales Managers really do with the concept of Influencers?

The term “Influencers” has become pervasive but what does it really mean for a B2B company? Should B2B Marketing & Sales managers take the general talk on influencers for relevant and apply the same methods as in B2C? Or should they rather take a different approach? The webinar provides elements to help B2B practitioners define their own answer.

Reasons to attend the webinar
  • Practical definition of B2B influencers and comparison with B2C

  • Main tactics and tools to engage the different types of B2B Influencers

  • Role of the various functions

Speakers:
Olivier Rivière Consulting
Olivier Rivière , CEO
Olivier Rivière has held management functions for semiconductor (Intel) and entreprise software (Dassault Systems, Ixos/OpenText) companies before moving to Marketing & Communications Agencies ( Text 100, Grayling). His assignements with his companies and clients have always been directly related to building Influence on a business ecosystem. Established as a consultant since 2009, he helps companies off all size use the concept of Influencers to boost their Marketing, Sales and Customer Management.
17

Nov

2015

11:00 - 12:00 PM
(GMT +2)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: Markedu

Markedu is your one-stop-shop for training & new knowledge

Other webinars you may like
FREE
Jun 18, 8.00 AM (GMT -04:00)
Pricing 2020
With more buyers shifting to digital channels, organizations face an unprecedented need to transform existing sales and pricing processes to remain competitive in today’s digital economy. Leveraging AI within pricing enables businesses to effectively respond to changing market conditions and provides
PROS
Speaker - Geoff Webb
More info
FREE
Jun 20, 11.00 AM (GMT -04:00)
How hoteliers can succeed with the Google Ads Migration
To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Hotel Campaigns helps travel marketers work smarter - with richer ad management, powerful analysis, and more granular targeting options. As a premier partner,
Koddi
Speaker - Brian Batts
More info
FREE
Jun 21, 10.00 AM (GMT -07:00)
Why Sales Coaching and Learning is Challenging Corporate Learning
Is your sales team struggling to close deals? Today’s digital economy makes sales success all the more challenging. Sales professionals need to be constantly learning and practicing their delivery in order to win deals—and they can’t do this in a vacuum. Similar to a sports team,
Aragon Research
Speaker - Jim Lundy
More info
Other webinars you may like
FREE
Jun 18, 8.00 AM (GMT -04:00)
Pricing 2020
With more buyers shifting to digital channels, organizations face an unprecedented need to transform existing sales and pricing processes to remain competitive in today’s digital economy. Leveraging AI within pricing enables businesses to effectively respond to changing market conditions and provides
PROS
Speaker - Geoff Webb
More info
FREE
Jun 20, 11.00 AM (GMT -04:00)
How hoteliers can succeed with the Google Ads Migration
To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Hotel Campaigns helps travel marketers work smarter - with richer ad management, powerful analysis, and more granular targeting options. As a premier partner,
Koddi
Speaker - Brian Batts
More info
FREE
Jun 21, 10.00 AM (GMT -07:00)
Why Sales Coaching and Learning is Challenging Corporate Learning
Is your sales team struggling to close deals? Today’s digital economy makes sales success all the more challenging. Sales professionals need to be constantly learning and practicing their delivery in order to win deals—and they can’t do this in a vacuum. Similar to a sports team,
Aragon Research
Speaker - Jim Lundy
More info
Other webinars you may like
FREE
Duration: 60 Min
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
FREE
Duration: 60 Min
Sales Tech: Sales Execution in the Modern World
Sales technology that helps companies prospect, gather data, reach out to prospects via automated emails and cadences, and track literally everything about how they engage with your outreach is abundant with the rise of tech startups over the last 5 years or so. How do you utilize these tools and create
TeamOne Logistics
Speaker - Rusty Wiley
More info
FREE
Duration: 60 Min
Supply Chain Marketing: Learn from the Pros
Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester Waves and it can seem even more daunting to get your message out there.
Backbeat Marketing
Speaker - Will Haraway
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD