Menu Shape 3 copy 2Created with Avocode.
webinara overview
Sales

Influencers in B2B, a copycat of B2C or a specific approach?

webinar description

What should B2B Marketing & Sales Managers really do with the concept of Influencers?

The term “Influencers” has become pervasive but what does it really mean for a B2B company? Should B2B Marketing & Sales managers take the general talk on influencers for relevant and apply the same methods as in B2C? Or should they rather take a different approach? The webinar provides elements to help B2B practitioners define their own answer.

Reasons to attend the webinar
  • Practical definition of B2B influencers and comparison with B2C

  • Main tactics and tools to engage the different types of B2B Influencers

  • Role of the various functions

Speakers:
Olivier Rivière Consulting
Olivier Rivière , CEO
Olivier Rivière has held management functions for semiconductor (Intel) and entreprise software (Dassault Systems, Ixos/OpenText) companies before moving to Marketing & Communications Agencies ( Text 100, Grayling). His assignements with his companies and clients have always been directly related to building Influence on a business ecosystem. Established as a consultant since 2009, he helps companies off all size use the concept of Influencers to boost their Marketing, Sales and Customer Management.
17

Nov

2015

11:00 - 12:00 PM
(GMT +2)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: Markedu

Markedu is your one-stop-shop for training & new knowledge

Other webinars you may like
FREE
Apr 24, 1.00 PM (GMT -04:00)
Licensed Content: The Easy Win That Your Content Strategy Is Missing
With the consistent need to publish new, valuable content, it can be difficult for content marketers to keep up with the demand. Limited time, budget, and resources are common roadblocks that stand in the way of a robust (and high-quality) editorial calendar. That’s where licensed content comes
NewsCred
Speaker - John De Guzman
More info
FREE
Apr 24, 2.00 PM (GMT -04:00)
How to Take Your Website Beyond Fast
Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. And you’ll need to get there fast, otherwise, your competitors might beat you to the finish line. Sound impossible? Web performance
Yoast
Speaker - Jono Alderson
More info
FREE
Apr 25, 11.00 AM (GMT -04:00)
How To Create Inspiration That Drives Hotel Bookings
Your hotel brand has more to offer than you know. Join this webinar to learn how to create the experiences today’s travelers crave – and how to present them in a way that prompts prospective guests to book. We’ll review how you can leverage every feature, amenity, service, space,
Sabre
Speaker - Paul Cote
More info
Other webinars you may like
FREE
Apr 24, 1.00 PM (GMT -04:00)
Licensed Content: The Easy Win That Your Content Strategy Is Missing
With the consistent need to publish new, valuable content, it can be difficult for content marketers to keep up with the demand. Limited time, budget, and resources are common roadblocks that stand in the way of a robust (and high-quality) editorial calendar. That’s where licensed content comes
NewsCred
Speaker - John De Guzman
More info
FREE
Apr 24, 2.00 PM (GMT -04:00)
How to Take Your Website Beyond Fast
Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. And you’ll need to get there fast, otherwise, your competitors might beat you to the finish line. Sound impossible? Web performance
Yoast
Speaker - Jono Alderson
More info
FREE
Apr 25, 11.00 AM (GMT -04:00)
How To Create Inspiration That Drives Hotel Bookings
Your hotel brand has more to offer than you know. Join this webinar to learn how to create the experiences today’s travelers crave – and how to present them in a way that prompts prospective guests to book. We’ll review how you can leverage every feature, amenity, service, space,
Sabre
Speaker - Paul Cote
More info
Other webinars you may like
FREE
Duration: 60 Min
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
FREE
Duration: 60 Min
Sales Tech: Sales Execution in the Modern World
Sales technology that helps companies prospect, gather data, reach out to prospects via automated emails and cadences, and track literally everything about how they engage with your outreach is abundant with the rise of tech startups over the last 5 years or so. How do you utilize these tools and create
TeamOne Logistics
Speaker - Rusty Wiley
More info
FREE
Duration: 60 Min
Supply Chain Marketing: Learn from the Pros
Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester Waves and it can seem even more daunting to get your message out there.
Backbeat Marketing
Speaker - Will Haraway
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD