Menu
webinara overview
Sales

Webinar: Influencers in B2B, a copycat of B2C or a specific approach?

webinar description

What should B2B Marketing & Sales Managers really do with the concept of Influencers?

The term “Influencers” has become pervasive but what does it really mean for a B2B company? Should B2B Marketing & Sales managers take the general talk on influencers for relevant and apply the same methods as in B2C? Or should they rather take a different approach? The webinar provides elements to help B2B practitioners define their own answer.

Reasons to attend the webinar:
  • Practical definition of B2B influencers and comparison with B2C

  • Main tactics and tools to engage the different types of B2B Influencers

  • Role of the various functions

Speakers:
Olivier Rivière Consulting
Olivier Rivière, CEO
Olivier Rivière has held management functions for semiconductor (Intel) and entreprise software (Dassault Systems, Ixos/OpenText) companies before moving to Marketing & Communications Agencies ( Text 100, Grayling). His assignements with his companies and clients have always been directly related to building Influence on a business ecosystem. Established as a consultant since 2009, he helps companies off all size use the concept of Influencers to boost their Marketing, Sales and Customer Management.
17

Nov

2015

11:00 - 12:00 PM
(GMT +2)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: Markedu

Markedu is your one-stop-shop for training & new knowledge

Other webinars you may like
Free
Aug 24, 12.00 PM (GMT -04:00)
Improve Your Negotiation Skills
Every negotiator has a set of core principles that are part of his or her negotiation DNA. These principles are often shaped by the negotiator’s education level, battle experience, and cultural upbringing, and act as fundamental building blocks of his or her negotiation
“Mastering High Stakes Negotiations”
Speaker - Mark Bilgin
More info
Free
Sep 12, 9.00 AM (GMT -07:00)
Developing Email as the Cornerstone of the Customer Journey
Join Sendwithus CEO, Matt Harris, and guest, Shar VanBoskirk, VP and Principal Analyst at Forrester Research, in conversation about the state of email in today’s customer-obsessed, post-GDPR world. This must-see webinar is your chance to geek out with Matt and Shar over the key role email plays
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
Free
Duration: 60 Min
Show Me The Links Seasonal Link Building
This is the next episode in popular series Show Me The Links! Ranking without links is still very, very difficult. You want it or you don't - you need links. Curious about how you can get ready for the holiday season? Join us to discuss why you should start now and what needs to be done to ensure a
Link Fish Media
Speaker - Julie Joyce
More info
Other webinars you may like
Free
Duration: 60 Min
Show Me The Links Seasonal Link Building
This is the next episode in popular series Show Me The Links! Ranking without links is still very, very difficult. You want it or you don't - you need links. Curious about how you can get ready for the holiday season? Join us to discuss why you should start now and what needs to be done to ensure a
Link Fish Media
Speaker - Julie Joyce
More info
Free
Duration: 60 Min
How To Do Amazon SEO and Marketing
Amazon shopper’s primary navigation method is Search and it is crucial for any seller on Amazon to optimize their listing to increase visibility. In this webinar, we will touch key factors that influence your product discoverability and how you can leverage Amazon marketing services to generate
Just Eat
Speaker - Gerry White
More info
Free
Duration: 60 Min
Tackling the Amazon Effect
“It is not necessary to change. Survival is not mandatory.” – Edwards Deming In today’s rapidly changing business environment, survival is the mindset for many companies. Survival is based on meeting customers’ expectations that are being radically transformed by e-commerce
Competitive Insights
Speaker - Richard Sharpe
More info
show all webinars
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

yes no
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD