Influencers in B2B, a copycat of B2C or a specific approach? webinar

December 15, 2015 @ 11:00 am - 12:00 pm Europe/Berlin
( Show in my time zone )


Markedu - Joao Ribeiro - Twitter


Olivier Rivière Consulting - Olivier Rivière

Attendance Fee

What should B2B Marketing & Sales Managers really do with the concept of Influencers?

The term “Influencers” has become pervasive but what does it really mean for a B2B company? Should B2B Marketing & Sales managers take the general talk on influencers for relevant and apply the same methods as in B2C? Or should they rather take a different approach? The webinar provides elements to help B2B practitioners define their own answer.

Why attend this webinar:

1. Practical definition of B2B influencers and comparison with B2C

2. Main tactics and tools to engage the different types of B2B Influencers

3. Role of the various functions

More information about the speakers:

Olivier Rivière Consulting - Olivier Rivière - CEO

Olivier Rivière has held management functions for semiconductor (Intel) and entreprise software (Dassault Systems, Ixos/OpenText) companies before moving to Marketing & Communications Agencies ( Text 100, Grayling). His assignements with his companies and clients have always been directly related to building Influence on a business ecosystem. Established as a consultant since 2009, he helps companies off all size use the concept of Influencers to boost their Marketing, Sales and Customer Management.

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Information about the Organizer:

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