Menu
webinara overview
Sales

Webinar: Influencers in B2B, a copycat of B2C or a specific approach?

webinar description

What should B2B Marketing & Sales Managers really do with the concept of Influencers?

The term “Influencers” has become pervasive but what does it really mean for a B2B company? Should B2B Marketing & Sales managers take the general talk on influencers for relevant and apply the same methods as in B2C? Or should they rather take a different approach? The webinar provides elements to help B2B practitioners define their own answer.

Reasons to attend the webinar:
  • Practical definition of B2B influencers and comparison with B2C

  • Main tactics and tools to engage the different types of B2B Influencers

  • Role of the various functions

Speakers:
Olivier Rivière Consulting
Olivier Rivière, CEO
Olivier Rivière has held management functions for semiconductor (Intel) and entreprise software (Dassault Systems, Ixos/OpenText) companies before moving to Marketing & Communications Agencies ( Text 100, Grayling). His assignements with his companies and clients have always been directly related to building Influence on a business ecosystem. Established as a consultant since 2009, he helps companies off all size use the concept of Influencers to boost their Marketing, Sales and Customer Management.
15

Dec

2015

11:00 - 12:00 PM
(GMT +1)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: Markedu

Markedu is your one-stop-shop for training & new knowledge

Other webinars you may like
Free
Dec 13, 12.00 PM (GMT -05:00)
Supply Chain Marketing: Learn from the Pros
Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester Waves and it can seem even more daunting to get your message out there.
Backbeat Marketing
Speaker - Will Haraway
More info
Free
Dec 17, 7.00 PM (GMT +00:00)
Quora Organic Deepak Shukla Personal Consultation
How to do Quora! That's basically it In this unique webinar, we are offering the opportunity for 5 lucky people get a free personal Quora consultation from Deepak Shukla; author with 1k+ answers & 20 million views on the platform. Deepak will be taking questions from 5 lucky people on the webinar
Pearl Lemon
Speaker - Deepak Shukla
More info
Free
Dec 20, 12.00 PM (GMT -05:00)
SEMrush Toolbox 1: Keyword Magic Tool
The new series where we will spend time on each webinar going through all of the tools that SEMRush has available. The first episode we will be discussing how the "Keyword Magic Tool" works and how experts are using the tool to benefit their marketing efforts. Using the tools can help you
CraigCampbellSEO
Speaker - Craig Campbell
More info
Other webinars you may like
Free
Dec 13, 12.00 PM (GMT -05:00)
Supply Chain Marketing: Learn from the Pros
Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester Waves and it can seem even more daunting to get your message out there.
Backbeat Marketing
Speaker - Will Haraway
More info
Free
Dec 17, 7.00 PM (GMT +00:00)
Quora Organic Deepak Shukla Personal Consultation
How to do Quora! That's basically it In this unique webinar, we are offering the opportunity for 5 lucky people get a free personal Quora consultation from Deepak Shukla; author with 1k+ answers & 20 million views on the platform. Deepak will be taking questions from 5 lucky people on the webinar
Pearl Lemon
Speaker - Deepak Shukla
More info
Free
Dec 20, 12.00 PM (GMT -05:00)
SEMrush Toolbox 1: Keyword Magic Tool
The new series where we will spend time on each webinar going through all of the tools that SEMRush has available. The first episode we will be discussing how the "Keyword Magic Tool" works and how experts are using the tool to benefit their marketing efforts. Using the tools can help you
CraigCampbellSEO
Speaker - Craig Campbell
More info
Other webinars you may like
Free
Duration: 30 Min
Why you should be using a webinar producer
Many of you have discovered how time-consuming and frustrating it can be to run a webinar. Many of you are very experienced in the field of webinar production and some of you think you should be conducting more webinars. Maybe you’re not part of a webinar team, you are the webinar team. Sometimes
Webinara
Speaker - Dave Clark
More info
Free
Duration: 60 Min
Reach Customer Inboxes and Drive Revenue
Join Dyspatch CEO Matt Harris and SMTP Marketing and Delivery Expert Wendy Griffin as they share their strategies for creating and delivering exceptional transactional emails that reach your customers’ inboxes and drive revenue. Learn the key issues impacting deliverability and how addressing those
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
Free
Duration: 60 Min
Developing Email as the Cornerstone of the Customer Journey
Join Sendwithus CEO, Matt Harris, and guest, Shar VanBoskirk, VP and Principal Analyst at Forrester Research, in conversation about the state of email in today’s customer-obsessed, post-GDPR world. This must-see webinar is your chance to geek out with Matt and Shar over the key role email plays
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
show all webinars
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

yes no
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

yes no
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD