March 30, 2016 @ 2:00 pm - 3:00 pm
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PRIME Research Americas - Mark Weiner
Institute for Public Relations - Tina McCorkindale, Ph.D., APR
Southwest Airlines - Linda Rutherford
Most business decision-makers agree that the likelihood for marketing and communications success is greater when the enterprise’s many activities are planned, executed and evaluated as a coordinated effort. This thinking, an example of which is “Integrated Marketing Communication” or “IMC,” emerged in the 1990s as a new and exciting way to optimize business results through greater efficiency and efficacy. And yet, only a relatively small number of companies achieved success in breaking down silos to initiate and sustain true integration.
Among the few, Southwest Airlines achieves cross-disciplinary integration in ways that enable the company to accomplish its business objectives.
Tina McCorkindale of the Institute for Public Relations will moderate a discussion with Linda Rutherford, CCO for Southwest Airlines, and Mark Weiner, CEO for PRIME Research Americas, to share their experiences and answer important questions about Southwest’s approach and the importance of communications data in taking a more holistic approach to enhancing business performance .
Why attend this webinar:
1. You'll learn about integrating your business communications efforts
2. A discussion of thebenefits and challenges of initiating and operationalizing data integration thinking
3. You'll learn about Southwest’s experience applying holistic approaches to improve on-time arrival
More information about the speakers:
PRIME Research Americas - Mark Weiner - CEO - Twitter @USPrimeResearch
From nine international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, analyzes and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.
Institute for Public Relations - Tina McCorkindale, Ph.D., APR - President and CEO - Twitter @InstituteForPR
The Institute for Public Relations (IPR) is a nonprofit foundation dedicated to research in, on and for public relations. We investigate the science beneath the art of public relations™.
Southwest Airlines - Linda Rutherford - CCO