Menu
webinara overview
Marketing

Webinar: The Inevitability of Data-Driven Communications Integration

webinar description

Most business decision-makers agree that the likelihood for marketing and communications success is greater when the enterprise’s many activities are planned, executed and evaluated as a coordinated effort. This thinking, an example of which is “Integrated Marketing Communication” or “IMC,” emerged in the 1990s as a new and exciting way to optimize business results through greater efficiency and efficacy. And yet, only a relatively small number of companies achieved success in breaking down silos to initiate and sustain true integration.
Among the few, Southwest Airlines achieves cross-disciplinary integration in ways that enable the company to accomplish its business objectives.

Tina McCorkindale of the Institute for Public Relations will moderate a discussion with Linda Rutherford, CCO for Southwest Airlines, and Mark Weiner, CEO for PRIME Research Americas, to share their experiences and answer important questions about Southwest’s approach and the importance of communications data in taking a more holistic approach to enhancing business performance .

Reasons to attend the webinar:
  • You'll learn about integrating your business communications efforts

  • A discussion of thebenefits and challenges of initiating and operationalizing data integration thinking

  • You'll learn about Southwest’s experience applying holistic approaches to improve on-time arrival

Speakers:
PRIME Research Americas
Mark Weiner, CEO
From nine international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, analyzes and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.
Institute for Public Relations
Tina McCorkindale, Ph.D., APR, President and CEO
The Institute for Public Relations (IPR) is a nonprofit foundation dedicated to research in, on and for public relations. We investigate the science beneath the art of public relations™.
Southwest Airlines
Linda Rutherford, CCO
30

Mar

2016

2:00 - 3:00 PM
(GMT -5)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: CommPRO.biz

Corporate communications, marketing, financial communications and social media influencers share their insight & expertise. CommPRO is your gateway to participate in these important industry discussions.

Other webinars you may like
Free
Duration: 30 Min
Why you should be using a webinar producer
Many of you have discovered how time-consuming and frustrating it can be to run a webinar. Many of you are very experienced in the field of webinar production and some of you think you should be conducting more webinars. Maybe you’re not part of a webinar team, you are the webinar team. Sometimes
Webinara
Speaker - Dave Clark
More info
Free
Duration: 60 Min
Reach Customer Inboxes and Drive Revenue
Join Dyspatch CEO Matt Harris and SMTP Marketing and Delivery Expert Wendy Griffin as they share their strategies for creating and delivering exceptional transactional emails that reach your customers’ inboxes and drive revenue. Learn the key issues impacting deliverability and how addressing those
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
Free
Duration: 60 Min
The Power of Connecting to End-Customer Demand
Leading supply chain organizations use true demand to increase service levels and grow sales. Especially as omni-channel commerce increases complexity and retailers put increasing pressure on consumer goods companies, managing to end-customer demand is key to keeping up with a fast changing market. Developing
Alloy
Speaker - Joel Beal
More info
Other webinars you may like

No webinars are available.

Other webinars you may like
Free
Duration: 30 Min
Why you should be using a webinar producer
Many of you have discovered how time-consuming and frustrating it can be to run a webinar. Many of you are very experienced in the field of webinar production and some of you think you should be conducting more webinars. Maybe you’re not part of a webinar team, you are the webinar team. Sometimes
Webinara
Speaker - Dave Clark
More info
Free
Duration: 60 Min
Reach Customer Inboxes and Drive Revenue
Join Dyspatch CEO Matt Harris and SMTP Marketing and Delivery Expert Wendy Griffin as they share their strategies for creating and delivering exceptional transactional emails that reach your customers’ inboxes and drive revenue. Learn the key issues impacting deliverability and how addressing those
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
Free
Duration: 60 Min
The Power of Connecting to End-Customer Demand
Leading supply chain organizations use true demand to increase service levels and grow sales. Especially as omni-channel commerce increases complexity and retailers put increasing pressure on consumer goods companies, managing to end-customer demand is key to keeping up with a fast changing market. Developing
Alloy
Speaker - Joel Beal
More info
show all webinars
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

yes no
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

yes no
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD