Menu Shape 3 copy 2Created with Avocode.
webinara overview
Marketing

The Inevitability of Data-Driven Communications Integration

webinar description

Most business decision-makers agree that the likelihood for marketing and communications success is greater when the enterprise’s many activities are planned, executed and evaluated as a coordinated effort. This thinking, an example of which is “Integrated Marketing Communication” or “IMC,” emerged in the 1990s as a new and exciting way to optimize business results through greater efficiency and efficacy. And yet, only a relatively small number of companies achieved success in breaking down silos to initiate and sustain true integration.
Among the few, Southwest Airlines achieves cross-disciplinary integration in ways that enable the company to accomplish its business objectives.

Tina McCorkindale of the Institute for Public Relations will moderate a discussion with Linda Rutherford, CCO for Southwest Airlines, and Mark Weiner, CEO for PRIME Research Americas, to share their experiences and answer important questions about Southwest’s approach and the importance of communications data in taking a more holistic approach to enhancing business performance .

Reasons to attend the webinar
  • You'll learn about integrating your business communications efforts

  • A discussion of thebenefits and challenges of initiating and operationalizing data integration thinking

  • You'll learn about Southwest’s experience applying holistic approaches to improve on-time arrival

Speakers:
PRIME Research Americas
Mark Weiner, CEO
From nine international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, analyzes and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.
Institute for Public Relations
Tina McCorkindale, Ph.D., APR, President and CEO
The Institute for Public Relations (IPR) is a nonprofit foundation dedicated to research in, on and for public relations. We investigate the science beneath the art of public relations™.
Southwest Airlines
Linda Rutherford, CCO
30

Mar

2016

2:00 - 3:00 PM
(GMT -4)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: CommPRO.biz

Corporate communications, marketing, financial communications and social media influencers share their insight & expertise. CommPRO is your gateway to participate in these important industry discussions.

Other webinars you may like
FREE
Aug 21, 10.00 AM (GMT -07:00)
Transform Your Approach To Customer Experience
Your customers' expectations are changing dramatically due to the adoption of AI, predictive analytics, digital business and IoT. Managing the customer experience (CX) during marketing, transactions and customer service is good…but not good enough. Your most important customers and partners
Aragon Research
Speaker - Betsy Burton
More info
FREE
Aug 27, 10.00 AM (GMT -07:00)
How We Bypassed All NTLM Relay Mitigations
Active Directory has always been a popular target for attackers — and one of the weakest spots in Active Directory environments lies in the design of one of the oldest authentication protocols, NTLM. From CVE-2015-0005 to the recent LDAPS Relay vulnerability, it is clear why this protocol is one
Preempt
Speaker - Yaron Zinar
More info
FREE
Sep 26, 1.00 PM (GMT -04:00)
How Procurement Can Win the Hearts and Minds of Marketers
The benefits of having procurement professionals involved in purchasing marketing services and managing relationships with service providers have been widely understood for more than two decades. In many companies, however, the relationshipbetween procurement and marketing – where one exists at
Real Sourcing Network
Speaker - Sandy Kane
More info
Other webinars you may like
FREE
Aug 21, 10.00 AM (GMT -07:00)
Transform Your Approach To Customer Experience
Your customers' expectations are changing dramatically due to the adoption of AI, predictive analytics, digital business and IoT. Managing the customer experience (CX) during marketing, transactions and customer service is good…but not good enough. Your most important customers and partners
Aragon Research
Speaker - Betsy Burton
More info
FREE
Aug 27, 10.00 AM (GMT -07:00)
How We Bypassed All NTLM Relay Mitigations
Active Directory has always been a popular target for attackers — and one of the weakest spots in Active Directory environments lies in the design of one of the oldest authentication protocols, NTLM. From CVE-2015-0005 to the recent LDAPS Relay vulnerability, it is clear why this protocol is one
Preempt
Speaker - Yaron Zinar
More info
FREE
Sep 26, 1.00 PM (GMT -04:00)
How Procurement Can Win the Hearts and Minds of Marketers
The benefits of having procurement professionals involved in purchasing marketing services and managing relationships with service providers have been widely understood for more than two decades. In many companies, however, the relationshipbetween procurement and marketing – where one exists at
Real Sourcing Network
Speaker - Sandy Kane
More info
Other webinars you may like
FREE
Duration: 60 Min
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
FREE
Duration: 30 Min
Business Data Onboarding Better By 10X With Large File Data Ingestion
Large volume of data is an old adversary of data integration and onboarding solutions. Enterprises relying on sub-par data exchange technology can barely handle files more than 1 GB, which is abominably low per today’s standards. Moreover, they consume a fair amount of money, time, and effort
Adeptia Inc.
Speaker - Raman Singh
More info
FREE
Duration: 60 Min
Establishing Your Procurement AI Game Plan
For all the ‘buzz’ about AI, it is really just an approach that brings together two elements that procurement is very familiar with: information and analytics. Add business objectives to the mix, and you are poised to benefit from what we think of as artificial intelligence. When we
Art of Procurement
Speaker - Phil Ideson
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD