July 06, 2016 @ 3:00 pm - 4:00 pm
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SmartFocus - Jessica Stephens
Marketing Week - Thomas Hobbs
Not all customers are created equal. You might spend more acquiring them than they give back to you in lifetime values. So imagine a world where ALL of your new customers were profitable customers? Join the SmartFocus webinar, in association with Marketing Week, for immediate tactics on how cross-channel content plays a role in finding new customers automatically without extra resource of the use of agencies. By personalising in real-time for even the unknown prospect, contextualization at the top of the funnel drives impressive growth for your business.
Why attend this webinar:
1. Experts from SmartFocus and Marketing Week will talk through tools and tactics for implementing a successful cross-channel strategy
2. How personalized content inr eal-time can ensure new customers become your most profitable
3. How to find new customers automatically without extra resource or the use of agencies.
More information about the speakers:
SmartFocus - Jessica Stephens - CMO - Twitter @JessStephens
Jess has worked in digital and mobile marketing for the duration of her career gaining a breadth of experience from the boot-strap start-up world through to established FTSE250 companies. Now a 2x entrepreneur having most recently sold her proximity marketing platform TagPoints to SmartFocus and gaining the position of CMO of the acquiring company in the process. She is also proud to be Deputy Chair of the Mobile and Connected Council at the DMA.
Marketing Week - Thomas Hobbs - Journalist
A multimedia journalist with a proven track record for producing exclusive, compelling and enjoyable stories/features.
Information about the Organizer:
At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay local change depending on the individual making the choice.
Trusted by over 2,500 customers, the SmartFocus Message Cloud delivers 60 billion personalized interactions and 7 million email campaigns annually.