Handle Users Carefully: User Activation and Retention. webinar
When

September 22, 2015 @ 9:00 am - 10:00 am America/Los_Angeles
( Show in my time zone )

Organizer

devtodev - Iuliia Shmyrova - Twitter

Host

devtodev - Vasiliy Sabirov

Attendance Fee
Free

Hello everyone!
My name is Vasiliy Sabirov, devtodev.com lead analyst. There were lots of completely different cases during my career, but one simple rule remained the same for all of them - the more time user spends with your app, the higher is your chance to sell him something. If you think closely about it, you will see, that better retention is better revenue. And remember - retaining user is much cheaper than engaging new ones.
In this webinar I will describe the best techniques of engaging and retaining audience.

Key subjects:
1) How to measure and predict user retention?
2) How to check, if your project is good at retaining people? How to benchmark your project?
3) What is the correlation between retention and revenue? (Spoiler: very good correlation :) )
4) What is user activation? How it influences further behaviour and payments?
5) How to rise the share of activated and retained users? Methods overview
6) Cases, best practices

Webinar will be useful for game designers, marketers, analysts, and everyone, willing to improve their project.

Feel free to ask me any related questions - during the webinar, or prior to that, dropping me a note.

Why attend this webinar:

1. Improve your project's efficiency and revenue

2. Facts and industry cases

3. Gain proficiency in app analytics

More information about the speakers:

devtodev - Vasiliy Sabirov

Lead Analyst at devtodev. Holds degrees both in Maths and Economics, what allowed him to build a successful career as an application analyst. More than five years of experience in analysing in-game economics, creating monetisation models and mechanisms.

Recording available
Slides/PDF available