Menu
webinara overview
Marketing

Webinar: Get your mobile marketing in shape for 2016

webinar description

If you make one marketing New Year’s resolution for 2016, it should be to create, enhance or refine your mobile moments strategy. With consumers engaging with their mobile devices 150-200 each day, that adds up to over 30 billion mobile moments each day in the US alone. Grabbing your customer’s attention in that mobile moment to drive engagement or conversions will be the biggest challenge for marketers in 2016. Those that deliver contextually relevant engagements, personalized for each customer around their location, activity and device, will be the ones who triumph. Marketers need to believe in the new opportunities that can emerge from not only implementing a mobile strategy, but also understanding that mobile moments support and engage customers, throughout their whole customer journey.

In an exciting new webinar ‘Mobile New Year’s Resolutions’ experts from SmartFocus and a guest speaker from Forrester Research, Inc. will discuss the challenges and opportunities that face marketers for the future of mobile marketing by covering:

Reasons to attend the webinar:
  • Learn how mobile commerce is now bigger than ever

  • The top 5 mobile resolutions you need to follow in 2016

  • The importance of an automation system to maintain continuous, relevant and contextual engagements

Speakers:
SmartFocus
Jessica Stephens, CMO
Jess brings an invaluable breadth of marketing and leadership experience to SmartFocus. With an unashamedly enthusiastic approach to data, she knows all about the huge impact disruptive technology has in bringing brands closer to their consumers. As the Chief Marketing Officer, Jess is responsible for bringing SmartFocus’ brand to life and telling our unique story globally. Prior to joining SmartFocus, Jess was the Founder and Director at TagPoints and held senior leadership roles at MoneySupermarket Local Deals, Local Daily Deals and Filofax.
Forrester Research, inc.
Julie Ask, VP Principal Analyst
Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies. Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.
28

Jan

2016

4:00 - 5:00 PM
(GMT +1)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: SmartFocus

At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay local change depending on the individual making the choice. Trusted by over 2,500 customers, the SmartFocus Message Cloud delivers 60 billion personalized interactions and 7 million email cam ...
Read More

Other webinars you may like
Free
Sep 25, 2.00 PM (GMT +01:00)
Schema markup as a tactic for AEO
Schema Markup has become one of what SEOjoblogs calls Beautiful Basics. Ignoring it is no longer an option. Seemingly simple at first glance, it is incredibly versatile and very, very powerful. In this webinar, we will look at Schema markup in the context of linked data, the semantic web and, of course,
Kalicube.pro
Speaker - Jason Barnard
More info
Free
Sep 25, 12.00 PM (GMT -04:00)
Local PPC with PPC Heroes
PPC for local businesses has several aspects that can greatly affect performance including searcher intent, location targeting, keyword variants, and local demographics. What could be simple, ultimately becomes more complex with poor user location identification, incomplete demographic data and underlying
Quality Score
Speaker - Joel Bondorowsky
More info
Free
Sep 26, 12.00 PM (GMT -04:00)
SEARCH MARKETING SCOOP with David Bain 18
Our favorite host David Bain, Stephan Spencer (SEO), the Founder at Science of SEO, David Szetela (PPC), Owner & CEO at FMB Media, what do they all have in common? They will all be at our newest episode of Search Marketing Scoop podcast, discussing all the latest search news - SEO, PPC, and Content
AVADO
Speaker - David Bain
More info
Other webinars you may like
Free
Sep 25, 2.00 PM (GMT +01:00)
Schema markup as a tactic for AEO
Schema Markup has become one of what SEOjoblogs calls Beautiful Basics. Ignoring it is no longer an option. Seemingly simple at first glance, it is incredibly versatile and very, very powerful. In this webinar, we will look at Schema markup in the context of linked data, the semantic web and, of course,
Kalicube.pro
Speaker - Jason Barnard
More info
Free
Sep 25, 12.00 PM (GMT -04:00)
Local PPC with PPC Heroes
PPC for local businesses has several aspects that can greatly affect performance including searcher intent, location targeting, keyword variants, and local demographics. What could be simple, ultimately becomes more complex with poor user location identification, incomplete demographic data and underlying
Quality Score
Speaker - Joel Bondorowsky
More info
Free
Sep 26, 12.00 PM (GMT -04:00)
SEARCH MARKETING SCOOP with David Bain 18
Our favorite host David Bain, Stephan Spencer (SEO), the Founder at Science of SEO, David Szetela (PPC), Owner & CEO at FMB Media, what do they all have in common? They will all be at our newest episode of Search Marketing Scoop podcast, discussing all the latest search news - SEO, PPC, and Content
AVADO
Speaker - David Bain
More info
Other webinars you may like
Free
Duration: 60 Min
SEARCH MARKETING SCOOP with David Bain 16
If you feel like you hear about search news all over the digital industry and really need to keep track of all the changes - we all actually do, - tune in to our Search Marketing Scoop podcast with David Bain. David invites the industry’s leading experts on SEO, PPC, and Content Marketing, to uncover
AVADO
Speaker - David Bain
More info
Free
Duration: 50 Min
Developing Email as the Cornerstone of the Customer Journey
Join Sendwithus CEO, Matt Harris, and guest, Shar VanBoskirk, VP and Principal Analyst at Forrester Research, in conversation about the state of email in today’s customer-obsessed, post-GDPR world. This must-see webinar is your chance to geek out with Matt and Shar over the key role email plays
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
Free
Duration: 60 Min
Holiday Marketing – How to Get Your Social Media Ready For the Holidays
The holidays will be here before you know it. Now is the time to start thinking about how to integrate your holiday campaigns into your social media schedule. Hear from experts (Kendall Bird, Mike Allton, Stephanie Liu) on what they've found works best on social media during the holiday season and how
SEMrush
Speaker - Ashley Ward
More info
show all webinars
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

yes no
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD