If you make one marketing New Year’s resolution for 2016, it should be to create, enhance or refine your mobile moments strategy. With consumers engaging with their mobile devices 150-200 each day, that adds up to over 30 billion mobile moments each day in the US alone. Grabbing your customer’s attention in that mobile moment to drive engagement or conversions will be the biggest challenge for marketers in 2016. Those that deliver contextually relevant engagements, personalized for each customer around their location, activity and device, will be the ones who triumph. Marketers need to believe in the new opportunities that can emerge from not only implementing a mobile strategy, but also understanding that mobile moments support and engage customers, throughout their whole customer journey.
In an exciting new webinar ‘Mobile New Year’s Resolutions’ experts from SmartFocus and a guest speaker from Forrester Research, Inc. will discuss the challenges and opportunities that face marketers for the future of mobile marketing by covering:
Learn how mobile commerce is now bigger than ever
The top 5 mobile resolutions you need to follow in 2016
The importance of an automation system to maintain continuous, relevant and contextual engagements
Jessica Stephens, CMO at SmartFocus
Jess brings an invaluable breadth of marketing and leadership experience to SmartFocus. With an unashamedly enthusiastic approach to data, she knows all about the huge impact disruptive technology has in bringing brands closer to their consumers. As the Chief Marketing Officer, Jess is responsible for bringing SmartFocus’ brand to life and telling our unique story globally. Prior to joining SmartFocus, Jess was the Founder and Director at TagPoints and held senior leadership roles at MoneySupermarket Local Deals, Local Daily Deals and Filofax.
Julie Ask, VP Principal Analyst at Forrester Research, inc.
Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies. Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.