May 12, 2016 @ 1:00 pm - 2:00 pm
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The NewsMarket North America - Ed Lamoureaux
We hear lots of talk these days about the power of brand storytelling—and why it’s so critical for businesses and brands as we continue to rush forth in the digital age. Storytelling has been the essence of the greatest and most successful communications since the beginning of man. But unlike the days when storytelling was spoken or written words, today’s storytelling demands multimedia and dynamic content. The challenge–how to develop your story through video and multimedia and implement strategies that will connect with your audiences via traditional and new media channels.
Why attend this webinar:
1. To sharpen your social media marketing skills.
2. To get industry insight on content marketing best practices.
3. Tips on developing your brand story.
More information about the speakers:
The NewsMarket North America - Ed Lamoureaux - SVP - Twitter @EdLamour
Ed is a widely recognized authority on social media, integrated marketing, and multimedia broadcast communications. He writes, produces and speaks regularly at conferences, and has been featured in news publications, magazine articles and on television as a marketing and technology industry expert. Prior to joining Ketchum in 2012, Ed served as Senior Vice President at WestGlen Communications, Inc. from 2004 to 2012. In that role he developed new product offerings, ran sales and marketing and and led the company rebirth from broadcast consultancy to full multimedia and digital agency.