Menu Shape 3 copy 2Created with Avocode.
webinara overview
Communications and PR

Webinar:
How Employees at BMW Drive Awareness and Engagement

THIS WEBINAR WAS RECORDED ON THE

June 30, 2016

DURATION

60 min

webinar description

BMW, now celebrating its 100th year, leads the way in everything it does, whether it’s industrial design, customer service or marketing.

Andrew Cutler, Executive and Internal Communication Manager at BMW North America, wanted to ensure that BMW communications also lead the way in the new socially-enabled world. Mr. Cutler also wanted to help drive awareness and increase authentic engagement on social media. He knew that better informing and empowering his employees as brand advocates could solve both problems.

Reasons to attend the webinar:
  • Learn how BMW NA transforms internal communications into an engagement and awareness tool

  • Learn how to draft in behind employees already on social media

  • Learn how to keep remote and hourly workers informed and engaged

Speakers:
Dynamic Signal
Dave Hawley
Dave is a seasoned SaaS marketing leader, with over a decade of experience helping to build high growth startups. Prior to leading marketing for Dynamic Signal, Dave led marketing at SocialChorus, and held a variety of senior marketing positions at PowerReviews/Bazaarvoice, ServiceMax, KACE/Dell. Dave started his career consulting Fortune 50 and startup organizations with the Yankee Group.
BMW
Andrew Cutler
Andrew Cutler is head of Executive and Internal Communications at BMW of North America. In this role, Andrew leads the company’s executive communication strategy and actions including executive messaging, speech writing, speaking forums and crisis management. He also leads the internal communications strategy that supports cultivating more knowledgeable, engaged, and motivated associates within the company. Andrew is also responsible for the management of all communication services and innovations that supports BMW of North America’s Corporate Communications operations. More recently, Andrew has led the development of the company’s corporate-wide Social Business strategy that includes working cross-functionally to establish a social media governance council, create social media guidelines and policies, develop corporate training and establish an enterprise-wide monitoring and analytics platform. Andrew has over 20 years of diverse corporate communications experience in the automobile business that includes brand launch management, strategic planning, crisis communications and media relations.
Organizer: CommPRO.biz

Corporate communications, marketing, financial communications and social media influencers share their insight & expertise. CommPRO is your gateway to participate in these important industry discussions.

Other webinars you may like
Free
Nov 29, 12.00 PM (GMT -05:00)
Project Leadership for Supply Chain Professionals
Inarguably, supply chains need to constantly adapt. One way we manage these changes is with projects. That means supply chain managers need to become experts at leading projects. The DIRECT approach is a simple but comprehensive system for managing the issues that leaders need to address in order to
Supply Chain Now Radio
Speaker - Scott Luton
More info
Free
Nov 15, 2.00 PM (GMT -05:00)
How Supplier Experience can Define Procurement Success
What good is a Procure-to-Pay (P2P) solution if suppliers refuse to use it? Historically, P2P suites have been buyer-centric, which presented myriad hurdles for suppliers to overcome. This made supplier onboarding a harrowing task for all parties involved. P2P transformation boils down to the usability
Tradeshift
Speaker - Joanna Martinez
More info
Free
Sep 5, 3.00 PM (GMT +00:00)
Anatomy of an IoT Solution
This presentation will provide expert insight around best practices for designing, sourcing, and deploying successful IoT solutions. Before a connected product or service can be launched, it’s critical that businesses have a thorough understanding of what key components must be incorporated, how
IoT Now & VanillaPlus
Speaker - Jeremy Cowan
More info
Other webinars you may like
Free
Duration: 60 Min
Project Leadership for Supply Chain Professionals
Inarguably, supply chains need to constantly adapt. One way we manage these changes is with projects. That means supply chain managers need to become experts at leading projects. The DIRECT approach is a simple but comprehensive system for managing the issues that leaders need to address in order to
Supply Chain Now Radio
Speaker - Scott Luton
More info
Free
Duration: 60 Min
How Supplier Experience can Define Procurement Success
What good is a Procure-to-Pay (P2P) solution if suppliers refuse to use it? Historically, P2P suites have been buyer-centric, which presented myriad hurdles for suppliers to overcome. This made supplier onboarding a harrowing task for all parties involved. P2P transformation boils down to the usability
Tradeshift
Speaker - Joanna Martinez
More info
Free
Duration: 60 Min
Anatomy of an IoT Solution
This presentation will provide expert insight around best practices for designing, sourcing, and deploying successful IoT solutions. Before a connected product or service can be launched, it’s critical that businesses have a thorough understanding of what key components must be incorporated, how
IoT Now & VanillaPlus
Speaker - Jeremy Cowan
More info
show all webinars