Menu Shape 3 copy 2Created with Avocode.

How Employees at BMW Drive Awareness and Engagement

BMW, now celebrating its 100th year, leads the way in everything it does, whether it’s industrial design, customer service or marketing.

Andrew Cutler, Executive and Internal Communication Manager at BMW North America, wanted to ensure that BMW communications also lead the way in the new socially-enabled world. Mr. Cutler also wanted to help drive awareness and increase authentic engagement on social media. He knew that better informing and empowering his employees as brand advocates could solve both problems.
Why attend?
  • Learn how BMW NA transforms internal communications into an engagement and awareness tool

  • Learn how to draft in behind employees already on social media

  • Learn how to keep remote and hourly workers informed and engaged

Speakers
speaker
Dave Hawley, VP of Marketing at Dynamic Signal
Dave is a seasoned SaaS marketing leader, with over a decade of experience helping to build high growth startups. Prior to leading marketing for Dynamic Signal, Dave led marketing at SocialChorus, and held a variety of senior marketing positions at PowerReviews/Bazaarvoice, ServiceMax, KACE/Dell. Dave started his career consulting Fortune 50 and startup organizations with the Yankee Group.
speaker
Andrew Cutler, Executive and Internal Communications Manager at BMW
Andrew Cutler is head of Executive and Internal Communications at BMW of North America. In this role, Andrew leads the company’s executive communication strategy and actions including executive messaging, speech writing, speaking forums and crisis management. He also leads the internal communications strategy that supports cultivating more knowledgeable, engaged, and motivated associates within the company. Andrew is also responsible for the management of all communication services and innovations that supports BMW of North America’s Corporate Communications operations. More recently, Andrew has led the development of the company’s corporate-wide Social Business strategy that includes working cross-functionally to establish a social media governance council, create social media guidelines and policies, develop corporate training and establish an enterprise-wide monitoring and analytics platform. Andrew has over 20 years of diverse corporate communications experience in the automobile business that includes brand launch management, strategic planning, crisis communications and media relations.

WEBINAR HAS ENDED

Organizer:

Corporate communications, marketing, financial communications and social media influencers share their insight & expertise. CommPRO is your gateway to participate in these important industry discussions.

Other webinars you may like
FREE
Sep 10, 9.30 AM (GMT -06:00)
Move Your Training Online in 6 Steps
Companies everywhere are reaping the benefits of virtual training. Reduced travel time/costs, quicker responses to training needs, impact on global teams. Yet, many worry training quality is being lost. Can training be moved online successfully? One of the issues we've seen is the attempt to force
DS Virtually
Speaker - David Smith
More info
FREE
Jul 23, 12.00 PM (GMT -04:00)
20th Century Leadership Skills in the 21st Century
How do the leaders that were taught in the 20th century lead groups and companies in the 21st century? Is there any difference in leadership skills from 30 or 40 years ago to the present day with Millennials? And how do the leaders of the last century get ready to guide those upcoming individuals to
Michelin
Speaker - Chuck Baker
More info
FREE
Feb 14, 1.00 PM (GMT -04:00)
Establishing Your Procurement AI Game Plan
For all the ‘buzz’ about AI, it is really just an approach that brings together two elements that procurement is very familiar with: information and analytics. Add business objectives to the mix, and you are poised to benefit from what we think of as artificial intelligence. When we
Art of Procurement
Speaker - Phil Ideson
More info
Other webinars you may like

No webinars are available.

Other webinars you may like
FREE
Duration: 60 Min
Move Your Training Online in 6 Steps
Companies everywhere are reaping the benefits of virtual training. Reduced travel time/costs, quicker responses to training needs, impact on global teams. Yet, many worry training quality is being lost. Can training be moved online successfully? One of the issues we've seen is the attempt to force
DS Virtually
Speaker - David Smith
More info
FREE
Duration: 60 Min
20th Century Leadership Skills in the 21st Century
How do the leaders that were taught in the 20th century lead groups and companies in the 21st century? Is there any difference in leadership skills from 30 or 40 years ago to the present day with Millennials? And how do the leaders of the last century get ready to guide those upcoming individuals to
Michelin
Speaker - Chuck Baker
More info
FREE
Duration: 60 Min
Establishing Your Procurement AI Game Plan
For all the ‘buzz’ about AI, it is really just an approach that brings together two elements that procurement is very familiar with: information and analytics. Add business objectives to the mix, and you are poised to benefit from what we think of as artificial intelligence. When we
Art of Procurement
Speaker - Phil Ideson
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD