BMW, now celebrating its 100th year, leads the way in everything it does, whether it’s industrial design, customer service or marketing.
Andrew Cutler, Executive and Internal Communication Manager at BMW North America, wanted to ensure that BMW communications also lead the way in the new socially-enabled world. Mr. Cutler also wanted to help drive awareness and increase authentic engagement on social media. He knew that better informing and empowering his employees as brand advocates could solve both problems.
Learn how BMW NA transforms internal communications into an engagement and awareness tool
Learn how to draft in behind employees already on social media
Learn how to keep remote and hourly workers informed and engaged
Dave Hawley, VP of Marketing at Dynamic Signal
Dave is a seasoned SaaS marketing leader, with over a decade of experience helping to build high growth startups. Prior to leading marketing for Dynamic Signal, Dave led marketing at SocialChorus, and held a variety of senior marketing positions at PowerReviews/Bazaarvoice, ServiceMax, KACE/Dell. Dave started his career consulting Fortune 50 and startup organizations with the Yankee Group.
Andrew Cutler, Executive and Internal Communications Manager at BMW
Andrew Cutler is head of Executive and Internal Communications at BMW of North America. In this role, Andrew leads the company’s executive communication strategy and actions including executive messaging, speech writing, speaking forums and crisis management. He also leads the internal communications strategy that supports cultivating more knowledgeable, engaged, and motivated associates within the company. Andrew is also responsible for the management of all communication services and innovations that supports BMW of North America’s Corporate Communications operations. More recently, Andrew has led the development of the company’s corporate-wide Social Business strategy that includes working cross-functionally to establish a social media governance council, create social media guidelines and policies, develop corporate training and establish an enterprise-wide monitoring and analytics platform. Andrew has over 20 years of diverse corporate communications experience in the automobile business that includes brand launch management, strategic planning, crisis communications and media relations.