Embedded Analytics: Empowering User Success with Amplified Application webinar

March 03, 2016 @ 1:00 pm - 2:00 pm America/New_York
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Buyers Meeting Point - Kelly Barner - Twitter


Aberdeen Group - Michael Lock



Attendance Fee

Today’s typical decision maker relies on data-driven insight just as much as experience or instinct. While most business tools and applications are built with rudimentary reporting capabilities, more users today are clamoring for a broader and deeper set of tools from data preparation to interactive visualization. As a result, solution providers and Independent Software Vendors (ISVs) have taken notice and made efforts to bolster their solutions with a greater breadth of powerful analytical capabilities.

On this webinar, join Mike Lock, Aberdeen’s V.P. & Principal Analyst for Business Intelligence as he discusses key research findings on embedded analytics.

Why attend this webinar:

1. Top challenges around data complexity and decision urgency

2. The user impact of an embedded approach to analytics

3. Leading strategies to embed analytics and empower customers

More information about the speakers:

Aberdeen Group - Michael Lock - VP & Principle Analyst, Analytics & BI - Twitter

As a Vice President and Principal Analyst, Michael oversees two main research practice areas at Aberdeen: Business Analytics, and Business Planning & Execution. Between these two areas of coverage, the team conducts cutting edge, user-driven research in some of the most critical and growing areas of the business world including business intelligence (BI), big data, enterprise resource planning (ERP), corporate performance management (CPM), financial management & GRC, and business process management (BPM).

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