This is Virtual Conference on e-Mail Marketing. 5 live presentations. Some say it is Spam some think it is Art, but e-mail marketing is still one of the most cost-effective types of marketing.
5 Live presentations from experts on eMail Marketing
Chad White from Litmus is the author of “Email Marketing Rules” book
GetResponse is in Top3 Email Service Provider
Mac Ossowski, Director of Enterprise Sales at GetResponse at GetResponse
GetResponse is one of the Top3 ESP (Email Service Provider) it is still trailing MailChimp but GetResponse is the real force to count with.
Mac Ossowski is Director of Enterprise Sales at GetResponse, with over 18 years of global experience. Mac has created the Education Dept. in GetResponse and created email strategies for renown brands such as Carrefour, Pearson-Longman and TUI. He’s been in the email industry for 8 years also serving as a member of organizations such as MAAWG, EEC or ESPC. Mac is also the author of Poland’s prime book on email marketing and numerous blog posts, articles and whitepapers on sources such as EmailExpert.org, Deliverability.com and Marketing Profs. He’s been speaking at internet marketing events in Singapore, Malaysia, US, and Europe.
Chad White, Research Director at Litmus at Litmus Software
Litmus Software helps more than 250,000 marketers make email better through its web-based email creation, testing, and analytics platform. Litmus provides instant email previews and quality assurance tools across all major inbox providers, browsers, and devices, and features comprehensive analytics to help users quickly and easily build, test, troubleshoot and optimize every campaign.
Chad White is the Research Director at Litmus, a web-based email creation, testing, and analytics platform. He’s also the author of “Email Marketing Rules” and thousands of posts and articles about email marketing. Chad was previously a journalist at Dow Jones & Co. and Condé Nast, and a researcher and analyst at Salesforce, Responsys, and the Direct Marketing Association.
Kim Albee, President and CTO of Genoo / WPMktgEngine at WPMktgEngine
WPMktgEngine was created to address the needs of small businesses – with a world-class marketing automation platform, Genoo, built-in to a comprehensive WordPress plugin framework, WPMktgEngine makes leveraging your WordPress site as a lead generation and marketing platform EASY. You won’t need dozens of plugins to accomplish your marketing goals. WPMktgEngine includes email marketing, lead nurturing and scoring, activity tracking, forms, landing pages, and more. KIM ALBEE is the President and CTO of Genoo / WPMktgEngine. A sought-after industry speaker, teacher, and trainer, Kim has focused her career on providing tools and practices that help businesses succeed. She was named one of the Top 20 Digital Marketers by the Online Marketing Institute in both 2014 and 2015.
Sky Cassidy, partner at ProspectDB at ProspectDB
ProspectDB is a B2B marketing data company in Los Angeles, CA. We provide B2B lists as well as Data Management and data cleaning and append services. All of our lists include an email address for every contact as well as a 100% data guarantee and unlimited use license. We are data experts.
Sky Cassidy lives in Los Angeles, California and is a partner at ProspectDB. In 2015, he took over as their CEO. Since graduating Sonoma State University in 2000 he has held management positions in both sales and marketing as well as holding founder or co-founder positions in several startups.
Maximum attention here! Sky is going to talk about unsolicited e-mailing, what common people refer as spam. He will show it is legal (at least in the USA) and could work. Successful case study.