May 24, 2016 @ 12:00 pm - 1:00 pm
Show in my time zone
Vertical Nerve - Andrew Ellis
Google - Andrew Nelson
Auto shoppers spend 75% of their time researching their options online before buying a new vehicle. Join the webinar hosted by Vertical Nerve and Google to gain insight into the modern car buyer's path to purchase and how you can leverage online marketing to reach them at every stage in their buying cycle.
You'll also get:
- Strategies for using digital channels for increased brand awareness and conversions
- Tactics for tracking and measuring results down to the VIN-level
- How cross-device targeting reaches consumers where they are
- Client wins from online advertising campaigns at dealerships like yours
Andrew Nelson, Agency Development Manager, Google
Andrew Ellis, Senior Account Manager, Vertical Nerve
All registrants will receive a downloadable one-page guide with best practices for quick reference.
Why attend this webinar:
1. Get strategies for using digital channels for increased brand awareness and conversions
2. Learn how cross-device targeting reaches consumers where they are
3. Hear client wins from online advertising campaigns at dealerships like yours
More information about the speakers:
Vertical Nerve - Andrew Ellis - Senior Account Manager - Twitter @AndrewEllis567
Andrew Ellis, a Senior Account Manager at Vertical Nerve is Google and Bing Certified for SEO/SEM. He discovered his passion for all things digital while attending The University of Texas at Dallas where he enrolled in various marketing courses during his matriculation. After managing SEO & social media for an automotive group with nine locations he joined The Richards Group and transitioned into paid media. He's worked with various clients including QuikTrip, Dymatize Nutrition, and Grocery Outlet. He finds staying on top of the latest trends in technology as an integral part of a successful career in digital marketing. When he isn't crafting ad copy or client facing he enjoys watching sports, craft beer and outdoor activities.
Google - Andrew Nelson - Agency Development Manager
As an Agency Development Manager at Google, Andrew currently oversees a multi-million dollar portfolio of Digital Advertising Agencies. Servicing hundreds of AdWords clients, he has a proven track record of creating sustainable performance and long-term client success. Before joining the Agency team at Google, Andrew spent three years working directly with Google’s SMB clients. During this time, Andrew worked to optimize account performance and onboard new advertisers to the AdWords platform. Previous work experience includes co-founding Off Campus Scoop, a startup aimed at providing college students information about off-campus housing and activities. Andrew attended Bucknell University, where he played 4 years of Division 1 Water Polo.