Join us as we take the dive to get to know your audience. Gone are the days of sending the same basic email to your entire database and receiving a high return on investment.
Attendees will learn the importance of knowing who is reading your emails and where they are reading them.
How to obtain valuable data on your audience through the use of forms and surveys.
How to grow your database through your audience.
Jeff Mard, Vice President at Peer360
Jeff is responsible for overseeing client activity across key agency clients. Working with the strategy and production teams, he is constantly striving for client innovation, success and sustained growth. As a 20+ year agency veteran he has had the good fortune of working with a terrific blend of clients inclusive of: Citigroup, Diageo, MassMutual, CIGNA, Dunkin’ Brands and countless other organizations. Recent eCRM engagements include work with Citigroup, i-Health Brands, Diageo and Wells Fargo.
Monica Kozak, Chief Strategy Officer at Horizon Marketing Group
Monica oversees the Strategic Marketing divisions. She joins the Horizon team after more than a decade working in marketing, media and public relations. Monica has provided sales, marketing and media services to nationally recognized clients including Heineken, United Airlines, AT&T, Oscar Mayer and Famous Footwear. She has worked closely with local, national and international media organizations resulting in press coverage appearing in the Wall Street Journal, New York Times, Chicago Sun Times, Sports Illustrated, ESPN and CBS, to name a few.