Flexibility. Adaptability. Innovation. On-time delivery. These are all major demands of today’s creative teams. But with the swarms of new work requests your team receives every day, how can you possibly be flexible and ready to pivot at a moment’s notice, while still delivering highly creative and quality work on time? Especially when you’re still managing your work the same way it was managed 20, 30, even 50 years ago?
Join Workfront, an expert in workflow solutions, and Target Marketing to see why modern creative leaders are embracing Agile Marketing practices to keep their teams happy, engaged, high-performing, and reliable. You’ll also learn the basics of Scrum (a framework within the Agile Methodology) and how it can help creative teams.
Featuring: Gabrielle Rein, Creative Director, Viceroy Creative and Raechel Duplain, Manager, Marketing Strategy & Content, Workfront
Simplify intake and prioritization processes
Operate with greater efficiency and accountability
Achieve the right balance of process and creativity
Thorin McGee, Editor-in-Chief at Target Marketing
Thorin McGee is Editor-in-Chief of Target Marketing, a monthly magazine and online publishing operation that is the authoritative source for direct marketing best practices and advice. He oversees editorial direction and product development for all Target Marketing products, including its magazine, website, daily e-newsletter, e-learning programs and live events. Since joining the Target Marketing Group in 2007 with Catalog Success (Now Retail Online Integration), Thorin has written and spoken about a wide variety of marketing topics. That work includes conducting the annual Media Usage Forecast and Top 50 Mailers research projects, and hosting frequent webinars and events for the direct marketing community.
Raechel Duplain, Manager, Marketing Strategy & Content at Workfront
Raechel is a Southern Californian currently living in Southern Florida. She’s spent the last six years at a Utah-based company, Workfront, where she’s helped build a strategic content marketing program that works in partnership with creative and demand generation. Raechel leads a team of writers—in-house and freelance—and manages creative projects, with particular expertise in in-house creative services teams and agencies. When she’s not working, Raechel spends her time with her husband, at the beach, or pretending like she’s going to go for a run.
Gabrielle Rein, Creative Director at Viceroy Creative
Gabrielle Rein is an award-winning designer who oversees and curates all design functions for Society Awards. She also serves as Creative Director for Viceroy Creative, a sister company to Society Awards with a focus on branding and package design. Rein attended New York’s Fashion Institute of Technology where she achieved her masters in package design. She began her career in the world of fashion and has collaborated on projects with famed designers Marc Jacobs, Donna Karan, Milly, John Varvatos, and Dolce & Gabbana. She has worked on branding and design projects for brands including Pepsi, Patron, Skyy, Colgate and many more. Rein has won awards from Graphic Design USA, the San Francisco World Spirits Competition and the World Beverage Competition for her works in spirits package design, and has been nominated for a Pentaward.
Rein brings her highly trained eye for the aesthetic and unwavering quality-control standards to her role as Creative Director. She takes tailored approach to every design project she works on and oversees, ensuring top quality results and client satisfaction.