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Creating a Customer-Centric Content Strategy

THIS WEBINAR WAS RECORDED ON THE

March 15, 2016

Duration

60 min

Customers are spending more time than ever doing research before making a purchase or filling out a form. For businesses, this means ensuring you have the information your audience is looking for. In this webinar, we’ll look at how to identify keyword themes, find real-time customer questions, and see how that information can be used to craft a customer-centric content strategy.
Why attend?
  • Identify keywords customers are actually using

  • See real-time questions from your target audience

  • Identify content gaps on your website

Speakers
speaker
Anton Shulke, marketing manager at WebPromo.Expert
I host 2-3 SEO webinars a week, have done about 60 already, had Rand Fishkin, Gianluca Fiorelli, Joe Pulizzi, Stewart Ryan, Steve Rayson, Ammon Johns, Bill Slawski, Eric Enge, Alan Bleiweiss, Aleyda Solis here. And many others
speaker
Casie Gillette, Director of Online Marketing at KoMarketing
KoMarketing is a Boston-based B2B digital marketing agency specializing in SEO, PPC, social media, and content marketing. Casie regularly speaks at events like SMX or Pubcon

WATCH WEBINAR

Organizer:

We have hosted 90+ webinars/roundtables and virtual conferences (Digital Marketing). Google Q&A and Bing. From Wizard of Moz Rand Fishkin to Joe Pulizzi (Founder at Content Marketing Institute).

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