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webinara overview
Human Resources

Creating Challenger Brands

An Open Class by Geneva Business School

webinar description

Today’s world is populated by BIG brands that give the impression that little space is left for newcomers. This open class will focus on how to build small challenger brands that will be able to compete and win in today’s constantly evolving environment.

As speed and technology create new relationship opportunities regardless of space and time constraints, so brands become the most important promotional tools for management boards. This phase of brand creation is one of the most crucial for any organisation. The Brand will certainly become the foremost ambassador of any company in this diverse environment.

After you experience a typical MBA class, Geneva Business School’s Admissions’ Specialist will give more information about their specialised MBAs in International Relations, Oil and Gas, Finance, and Management.

Reasons to attend the webinar
  • Experience a typical MBA class at Geneva Business School

  • Learn how to get admitted to Geneva Business School

  • Learn more information about the specialised MBAs in International Relations, Oil and Gas, Finance, and Management.

Who should attend

MBA candidates considering to enroll at a Swiss Buiness School.

Speakers:
Geneva Business School
Francesco Derchi, Professor and Creative Thinking Expert
Francesco Derchi is a creative thinking expert with over fourteen years of professional experience at a global level.
He is a Certified ExO Ambassador, committed to create Exponential Organizations; He teaches Digital Business at the Geneva Business School in Switzerland and runs "This is D" - a management consultancy focused on digital and innovation.
From 2015 he is serving as Business Coach for EASME at the European Commission.
He is strongly convinced that creativity will save the world.
04

Jun

2019

5:00 - 6:30 PM
(GMT +3)

(Duration - 810 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: Advent

PrepAdviser is a global preparation network for MBA and Master's applicants from all over the world. It is the best primary source of information and advice for applicants to international MBA and Master’s programs. Visit www.prepadviser.com

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