In this second episode, we shift focus to the value of taking on a lifecycle Experience Marketing approach in creating amazing customer experiences.
You will hear why it matters to know and understand your customers, and the steps your business must take in order to align with a customer lifecycle approach.
It is approached from a “cradle to grave” type of scenario including recycling elements, which are often not in play, and you will further hear about the ROMI of it all exemplified by a metric methodology.
Join to get inspiration, tips and best practices from two expert speakers. After attending the webinar you will be well on your way to creating lasting impressions with experience marketing.
You will hear why it matters to know and understand your customers
The steps your business must take in order to align with a customer lifecycle approach
Join to get inspiration, tips and best practices from two expert speakers
Michael Leander, CEO & Founder at Markedu
An award winning speaker and trainer, Michael Leander is a multichannel marketing advocate. He has consulted global and local brands on business critical projects involving digital transformation, customer experience improvement design and marketing automation.
Jannik Devantier, Sales Enablement Manager – EMEA & APAC at Sitecore
Jannik is responsible for marketing and sales excellence of the Sitecore platform in EMEA & APAC. Jannik has more than 8 years of experience in the industry and has helped to launch the Sitecore UK office up and subsequently to drive sales in Denmark through Sitecore partners.