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Marketing

Webinar: Create. Capture. Convert. A Webinar on Email Marketing

THIS WEBINAR WAS RECORDED ON THE

March 03, 2016

DURATION

60 min

webinar description

Design emails your readers will love (and prove it!). Join our hosts for part one in our webinar series on email marketing.

What You Will Learn:

- The essential elements of creating emails that convert
- Best practices for subject line copy and email design
- 7 reader responses to a successful email campaign
- Advanced tracking and reporting methods

Get more out of your email marketing efforts and use these best practices to increase the deliverability of your next email campaign.

Featuring:
Courtney Todd, Vice President of Marketing, Distribion
Rebecca Visconti, Director, Digital Analytics, Vertical Nerve
Sky Cassidy, CEO, ProspectDB

Reasons to attend the webinar:
  • Get more out of your email marketing efforts

  • Use email best practices to increase the deliverability of your next email campaign

  • Learn advanced tracking and reporting methods

Speakers:
Distribion
Courtney Todd, Vice President of Marketing
Courtney Todd brings over ten years marketing and communications experience to her role at Distribion. She specializes in B2B marketing and has worked in a range of industries including technology, luxury furniture manufacturing and healthcare. She holds an MFA from Columbia University in New York and a BA from Southern Methodist University in Dallas.
Vertical Nerve
Rebecca Visconti, Director of Analytics
Rebecca is a self-proclaimed tool agnostic analytics practitioner and consultant. She has experience with IBM Digital Analytics (Coremetrics), Google Analytics, Site Catalyst and Webtrends. Rebecca prides herself on being able to sit down and meet with any client, belonging to any industry vertical, with unique business objectives, goals, budgets, and development capabilities, and provide them with a recommendation on which analytics tool would be the best fit for their needs.
ProspectDB
Sky Cassidy, CEO
Sky Cassidy is a partner at ProspectDB and took over as CEO in 2015. Since graduating Sonoma State University in 2000 he has held management positions in both sales and marketing departments as well as working as a founder on several startups. Sky Cassidy lives in Los Angeles, California.
Organizer: Distribion

Distribion provides the industry leading local marketing automation solution. National brands can easily create, control, measure and promote marketing programs that local producers and agents can instantly personalize and distribute to their prospects and customers, resulting in highly targeted cam ...
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