Menu Shape 3 copy 2Created with Avocode.

Content in context and how to profile, score, and track customers

The final webinar in the Age of Customer Experience series is all about content in context. Hear why content matters and why profiling, scoring, and tracking customers is an important prerequisite to understand which content to serve to whom and when.

In this free webinar, you will get the do’s and don’ts when it comes to content in context and creating the most relevant content in order to enhance the customer journey and attract and maintain customers for life. Finally, we look into frequency and OTS of content.

A real-life case will exemplify how they create the best content for their customers, and will provide a roadmap on how to get started.
Why attend?
  • The do’s and don’ts when it comes to content in context

  • Creating the most relevant content in order to enhance the customer journey and attract and maintain customers for life

  • A real-life case will exemplify how they create the best content for their customers

Speakers
speaker
Michael Leander, CEO & Founder at Markedu
An award winning speaker and trainer, Michael Leander is a multichannel marketing advocate. He has consulted global and local brands on business critical projects involving digital transformation, customer experience improvement design and marketing automation.
speaker
Jannik Devantier, Sales Enablement Manager – EMEA & APAC at Sitecore
Jannik is responsible for marketing and sales excellence of the Sitecore platform in EMEA & APAC. Jannik has more than 8 years of experience in the industry and has helped to launch the Sitecore UK office up and subsequently to drive sales in Denmark through Sitecore partners.
Other webinars you may like
FREE
Sep 11, 12.00 AM (GMT -04:00)
The Programmatic Era
We have created a completely new approach to marketing. The old ways of doing things are over. Now, you can leverage the power of true artificial intelligence with SiriusTraffic.com. During this presentation you will learn: - The Facts About Programmatic Marketing - How To Decrease Your Marketing
SiriusTraffic.com
Speaker - Diez Mansour-Dehghan
More info
FREE
Aug 27, 2.00 PM (GMT -04:00)
The Convenience Revolution with NYT Best-Selling Author Shep Hyken!
Today’s customers want a convenient and frictionless experience. Companies like Amazon and Uber disrupted their respective industries by being more convenient. But, you don’t have to disrupt your entire industry. Just disrupt your competition. Learn how to leverage convenience as a powerful
Panviva
Speaker - Panviva Inc
More info
FREE
Mar 27, 2.00 PM (GMT +00:00)
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
Other webinars you may like

No webinars are available.

Other webinars you may like
FREE
Duration: 20 Min
The Programmatic Era
We have created a completely new approach to marketing. The old ways of doing things are over. Now, you can leverage the power of true artificial intelligence with SiriusTraffic.com. During this presentation you will learn: - The Facts About Programmatic Marketing - How To Decrease Your Marketing
SiriusTraffic.com
Speaker - Diez Mansour-Dehghan
More info
FREE
Duration: 60 Min
The Convenience Revolution with NYT Best-Selling Author Shep Hyken!
Today’s customers want a convenient and frictionless experience. Companies like Amazon and Uber disrupted their respective industries by being more convenient. But, you don’t have to disrupt your entire industry. Just disrupt your competition. Learn how to leverage convenience as a powerful
Panviva
Speaker - Panviva Inc
More info
FREE
Duration: 60 Min
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD