The final webinar in the Age of Customer Experience series is all about content in context. Hear why content matters and why profiling, scoring, and tracking customers is an important prerequisite to understand which content to serve to whom and when.
In this free webinar, you will get the do’s and don’ts when it comes to content in context and creating the most relevant content in order to enhance the customer journey and attract and maintain customers for life. Finally, we look into frequency and OTS of content.
A real-life case will exemplify how they create the best content for their customers, and will provide a roadmap on how to get started.
The do’s and don’ts when it comes to content in context
Creating the most relevant content in order to enhance the customer journey and attract and maintain customers for life
A real-life case will exemplify how they create the best content for their customers
Michael Leander, CEO & Founder at Markedu
An award winning speaker and trainer, Michael Leander is a multichannel marketing advocate. He has consulted global and local brands on business critical projects involving digital transformation, customer experience improvement design and marketing automation.
Jannik Devantier, Sales Enablement Manager – EMEA & APAC at Sitecore
Jannik is responsible for marketing and sales excellence of the Sitecore platform in EMEA & APAC. Jannik has more than 8 years of experience in the industry and has helped to launch the Sitecore UK office up and subsequently to drive sales in Denmark through Sitecore partners.