Disruptive technology is changing the way shoppers interact and buy products. The effects are now being seen in the automotive industry. To adapt to changing buyer behavior, successful dealers need to redefine what it means to be “front line ready” in today’s competitive auto market. Taking control of your reconditioning process with these best practices, as guided by Mike Boyd of iRecon, dealers can get their vehicles prepared quicker and ready for syndication. Developing an immersive, unique experience with top-merchandising technology like, 360 displays and photos backgrounding, drives engagement and visibility with car shoppers. Russ Daniels from HomeNet will talk through the new trends and best practices for effectively and efficiently merchandising online inventory.
Russ Daniels, Senior Manager, Product Marketing at HomeNet Automotive and vAuto
Russ Daniels is the senior manager of product marketing for HomeNet Automotive and vAuto. Russ has almost a decade of experience with inventory software products, holding leadership roles in Product, Marketing, Training, and Operations at HomeNet and Cox Automotive. His primary focus over the past few years has been working with HomeNet and vAuto Sales and Business Development teams to launch innovative merchandising and syndication product offerings for dealers and industry partners.
Mike Boyd, Senior Director of Business Enablement and Founder at iRecon
Mike Boyd is the founder of iRecon and a 25 year veteran of the automotive industry. Passionate about reconditioning and process, dealer groups across the U.S. utilize his technology to modernize their inventory practices, helping them to stay profitable and remain on the cutting edge in the digital age.