Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester Waves and it can seem even more daunting to get your message out there.
Given the (seemingly) lighthearted nature and subtle nuances of the social media marketplace, creating a strong brand voice may not seem like priority number one for some marketers. However, the creation of a strong online brand identity and social voice is no longer just a nicety–it’s a
Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester Waves and it can seem even more daunting to get your message out there.
Given the (seemingly) lighthearted nature and subtle nuances of the social media marketplace, creating a strong brand voice may not seem like priority number one for some marketers. However, the creation of a strong online brand identity and social voice is no longer just a nicety–it’s a