Not all “ideas” are created equal. How do some people manage to easily find “winning” ideas? Why is it important to know what category your ideas fall into, so you can take the correct action to develop them? How can you ensure your idea will be compelling enough to others?
What best-selling authors can teach you about coming up with relevant, compelling, and intriguing ideas.
How to use the Ideas Matrix to establish the right category (and action) for your ideas
Why do some ideas take hold and others don’t? Using a well-researched, five-factor model to ensure you can communicate the advantages of your idea to your target audience
Liz Alexander, Book Strategist & Consulting Co-Author at Leading Thought
As a global ideation specialist, Dr. Liz Alexander helps passionate "ideas people" write books to provoke movements, and works with top leaders to help them shape and influence their business or industry through thought leadership initiatives.