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Building Your Lead Machine: Understanding The Marketing Funnel

In this interactive session lead generation experts Eric Vidal and Shelly Kramer will outline the various stages of the marketing funnel and give best practices in how you can build your lead generation "machine".
Why attend?
  • How to educate prospects and fill the top of your funnel

  • How to Create a process for the middle of the funnel with SDR's and online nurturing

  • How to work with your sales team to help with the bottom of the funnel

Speakers
speaker
Shelly Kramer, CEO at Broadsuite Media Group & V3B
Shelly Kramer is a 20+ year marketing veteran and co-founder of V3*Broadsuite. She’s a brand strategist focused on delivering integrated marketing solutions in both the B2B and B2C space, and on helping businesses leverage the web for growth and profitability. She’s an expert at multi-channel marketing, content strategy and execution, and connecting social media to business initiatives.
speaker
Eric Vidal, SVP of Marketing at BMG
Eric brings recognized leadership in start-ups, marketing, content marketing, lead generation, advertising, tracking behavior, PR, messaging, social media, online events and web collaboration.

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