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Building Your Lead Machine: Understanding The Marketing Funnel

In this interactive session lead generation experts Eric Vidal and Shelly Kramer will outline the various stages of the marketing funnel and give best practices in how you can build your lead generation "machine".
Why attened?
  • How to educate prospects and fill the top of your funnel

  • How to Create a process for the middle of the funnel with SDR's and online nurturing

  • How to work with your sales team to help with the bottom of the funnel

Speakers
Shelly Kramer, CEO
Shelly Kramer is a 20+ year marketing veteran and co-founder of V3*Broadsuite. She’s a brand strategist focused on delivering integrated marketing solutions in both the B2B and B2C space, and on helping businesses leverage the web for growth and profitability. She’s an expert at multi-channel marketing, content strategy and execution, and connecting social media to business initiatives.
Eric Vidal, SVP of Marketing
Eric brings recognized leadership in start-ups, marketing, content marketing, lead generation, advertising, tracking behavior, PR, messaging, social media, online events and web collaboration.
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    The Marketing Scope takes a closer look at marketing by providing research, best practices and articles on the latest trends, products and techniques in the marketplace.While we don’t claim to be a big company, we do really big things that make a difference for our readers and clients and produce ...
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