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Building a Data-Driven and Analytic Culture in Marketing

In modern organizations, marketing is a function performed by multiple teams and agencies that are often in pursuit of the same customer. Join JPMorgan Chase and Alteryx in a custom webcast to learn how to break down organizational silos, unify disparate marketing data sources, and deliver comprehensive customer and campaign performance insights. Jason Mack, VP of Marketing Analytics, will share how his team of marketing analysts are using self-service data analytics from Alteryx to deliver actionable insights faster than the traditional IT delivery.
Why attened?
  • Break down organizational silos

  • Unify disparate marketing data sources

  • Deliver comprehensive customer and campaign performance insights

Speakers
Jason Mack, VP of Marketing Analytics at JPMorgan Chase
Jason Mack has spent more than 13 years in the business intelligence and analytics space, across multiple industries in companies ranging in size from two hundred employees to two hundred thousand employees. In his current role at JPMorgan Chase, Jason manages the BI team for corporate marketing analytics. His group provides insights on the effectiveness of marketing campaigns and overall customer experience across all channels to all lines of business within the bank.
Ritu Jain, Director of Industry Marketing at Alteryx
Ritu has over 18 years of experience in retail supply chain, both as a practitioner and a technology marketer. Most recently, she spent over 12 years leading global marketing strategy for various markets and industries including retail, supply chain and small and midsize business at SAS Institute. Prior to SAS, she held a number of positions in retail supply chain management leading strategic planning, operations, and production management with William E. Connor, and Associates, a global sourcing partner to prominent retailers such as Dillard’s and Pottery Barn.

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Organizer:

The Marketing Scope takes a closer look at marketing by providing research, best practices and articles on the latest trends, products and techniques in the marketplace.While we don’t claim to be a big company, we do really big things that make a difference for our readers and clients and produce ...
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