Menu Shape 3 copy 2Created with Avocode.

Building a Data-Driven and Analytic Culture in Marketing

In modern organizations, marketing is a function performed by multiple teams and agencies that are often in pursuit of the same customer. Join JPMorgan Chase and Alteryx in a custom webcast to learn how to break down organizational silos, unify disparate marketing data sources, and deliver comprehensive customer and campaign performance insights. Jason Mack, VP of Marketing Analytics, will share how his team of marketing analysts are using self-service data analytics from Alteryx to deliver actionable insights faster than the traditional IT delivery.
Why attend?
  • Break down organizational silos

  • Unify disparate marketing data sources

  • Deliver comprehensive customer and campaign performance insights

Speakers
speaker
Jason Mack, VP of Marketing Analytics at JPMorgan Chase
Jason Mack has spent more than 13 years in the business intelligence and analytics space, across multiple industries in companies ranging in size from two hundred employees to two hundred thousand employees. In his current role at JPMorgan Chase, Jason manages the BI team for corporate marketing analytics. His group provides insights on the effectiveness of marketing campaigns and overall customer experience across all channels to all lines of business within the bank.
speaker
Ritu Jain, Director of Industry Marketing at Alteryx
Ritu has over 18 years of experience in retail supply chain, both as a practitioner and a technology marketer. Most recently, she spent over 12 years leading global marketing strategy for various markets and industries including retail, supply chain and small and midsize business at SAS Institute. Prior to SAS, she held a number of positions in retail supply chain management leading strategic planning, operations, and production management with William E. Connor, and Associates, a global sourcing partner to prominent retailers such as Dillard’s and Pottery Barn.

WEBINAR HAS ENDED

Organizer:

The Marketing Scope takes a closer look at marketing by providing research, best practices and articles on the latest trends, products and techniques in the marketplace.While we don’t claim to be a big company, we do really big things that make a difference for our readers and clients and produce ...
Read More

Other webinars you may like
FREE
Oct 23, 10.00 AM (GMT -04:00)
Have Your Cake & Eat It Too.
Our recent survey of 100 Service Providers worldwide revealed that while it’s obvious to most that Quality of Experience (QoE) drives customer satisfaction, spending big money on bandwidth and infrastructure seems like the only way to keep up. What if there was a way to have your cake and eat
Allot
Speaker - Michael Schachter
More info
FREE
Sep 11, 12.00 AM (GMT -04:00)
The Programmatic Era
We have created a completely new approach to marketing. The old ways of doing things are over. Now, you can leverage the power of true artificial intelligence with SiriusTraffic.com. During this presentation you will learn: - The Facts About Programmatic Marketing - How To Decrease Your Marketing
SiriusTraffic.com
Speaker - Diez Mansour-Dehghan
More info
FREE
Aug 27, 2.00 PM (GMT -04:00)
The Convenience Revolution with NYT Best-Selling Author Shep Hyken!
Today’s customers want a convenient and frictionless experience. Companies like Amazon and Uber disrupted their respective industries by being more convenient. But, you don’t have to disrupt your entire industry. Just disrupt your competition. Learn how to leverage convenience as a powerful
Panviva
Speaker - Panviva Inc
More info
Other webinars you may like
FREE
Duration: 20 Min
The Programmatic Era
We have created a completely new approach to marketing. The old ways of doing things are over. Now, you can leverage the power of true artificial intelligence with SiriusTraffic.com. During this presentation you will learn: - The Facts About Programmatic Marketing - How To Decrease Your Marketing
SiriusTraffic.com
Speaker - Diez Mansour-Dehghan
More info
FREE
Duration: 60 Min
The Convenience Revolution with NYT Best-Selling Author Shep Hyken!
Today’s customers want a convenient and frictionless experience. Companies like Amazon and Uber disrupted their respective industries by being more convenient. But, you don’t have to disrupt your entire industry. Just disrupt your competition. Learn how to leverage convenience as a powerful
Panviva
Speaker - Panviva Inc
More info
FREE
Duration: 60 Min
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD