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How to build a high performing B2B marketing team

The urgency of creating high performance B2B marketing teams is now. The role of the marketing department is more exciting, complex and important than ever before.

Forrester’s 2015 report predicted that one million sales reps may lose their jobs in the US alone. This due to marketing’s increasing role: professionals must radically transform their historical sales models to accommodate a real-time and global buying environment where websites, not salespeople, are at the heart of how B2B companies buy and sell”.

This calls for a historical level of knowledge and skills in the marketing department of any B2B organization striving to prosper in the long run.

This webinar presented by B2B marketing expert Morten Baggesen is relevant for CMO’s, CEO’s, VP’s of marketing, VP’s of communication and directors of marketing in companies selling from business to business.
Why attend?
  • A list of must-have skillsets for modern B2B marketing departments

  • The five functional roles of high-performing marketing departments

  • Strategies to acquire a high-performing team

Speakers
speaker
Morten Baggesen, B2B Marketing Expert at GIDMA
Morten Baggesen is an accomplished B2B marketing expert with 20 years of experience in global sales and marketing management. He has worked in industries such as ICT, Life Science, Transport and Consultancy. Morten has worked extensively with international B2B direct and digital marketing.

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