Forrester’s 2015 report predicted that one million sales reps may lose their jobs in the US alone. This due to marketing’s increasing role: professionals must radically transform their historical sales models to accommodate a real-time and global buying environment where websites, not salespeople, are at the heart of how B2B companies buy and sell”.
This calls for a historical level of knowledge and skills in the marketing department of any B2B organization striving to prosper in the long run.
This webinar presented by B2B marketing expert Morten Baggesen is relevant for CMO’s, CEO’s, VP’s of marketing, VP’s of communication and directors of marketing in companies selling from business to business.
A list of must-have skillsets for modern B2B marketing departments
The five functional roles of high-performing marketing departments
Strategies to acquire a high-performing team