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Marketing

Best Practices for More Effective Lead Gen Webinars

THIS WEBINAR WAS RECORDED ON THE

January 28, 2016

Duration

60 min

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webinar description

Webinars have become an essential part of building the sales funnel for organizations of every size and specialization. But are your lead generation webinars as effective as they can be? How can you stand out from all the other web presentations out there? How do you capture attention, encourage attendance, hold interest during the webinar, and continue to benefit from your work after the live event?

Join Ken Molay, webinar expert and noted industry spokesperson, as he shares insights and strategies for dealing with diverse target audiences, shorter attention spans, and increased competition for viewers.

In this free educational session, Ken will reveal tips to improve your promotion of webinars, delivery of your content, and ongoing impact of your lead gen web events.

Reasons to attend the webinar
  • How to boost registration and attendance for live webinars

  • Ways to encourage more visits to your site and more engagement from viewers

  • How to incorporate social media and cloud marketing in your webinar strategy

Speakers:
Webinar Success
Ken Molay, President
Ken Molay has been producing and delivering business webinars since 1999. His background in public speaking, stage acting, and corporate training has given him a unique perspective on what it takes to create and deliver compelling and effective presentations.

In more than 30 years of professional experience, Ken has presented public sessions at numerous industry conferences, as well as presenting information to customers, sales prospects, industry analysts, and the press.

Ken served time in the corporate trenches as product marketing manager and director of marketing for a Silicon Valley software company that went through three acquisitions, one IPO, and five name changes in the space of five years.

Ken offers consulting and training services through his company Webinar Success. He is also a prolific blogger on the subject of web conferencing and its applications in The Webinar Blog. He has been quoted in the Wall Street Journal and industry publications as well as making frequent public presentations on the topic of more effective webinars.
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