Menu
webinara overview
Marketing

Webinar: B2B Influencer Marketing

webinar description

The term “Influencers” has become pervasive but what does it really mean for a B2B company? Should B2B Marketing apply the same methods as in B2C? And what about the meaning of Influencers for the Sales Team? This webinar provides elements to help B2B practitioners define their own answer.

Reasons to attend the webinar:
  • Practical definition of B2B influencers and comparison with B2C

  • A map of Influence-oriented Marketing & Sales Tactics

  • Practical tips for a truly strategic approach of B2B Influencer Marketing

Speakers:
Olivier Rivière Consulting
Olivier Rivière, Interim Manager & Consultant
Olivier Rivière has held management functions for semiconductor (Intel) and entreprise software (Dassault Systems, Ixos/OpenText) companies before moving to Marketing & Communications Agencies ( Text 100, Grayling). His assignements with his companies and clients have always been directly related to building Influence on a business ecosystem.
26

Jan

2016

11:00 - 12:00 PM
(GMT +2)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: Markedu

Markedu is your one-stop-shop for training & new knowledge

Other webinars you may like
Free
Oct 17, 12.00 PM (GMT -04:00)
Search Marketing Scoop with David Bain 21
Search Marketing Scoop Episode 21 is a Content Marketing special where we’ll be looking at the latest digital marketing news as well as drilling down into a specific piece of content and discovering why it was a marketing success. Joining our host David Bain are 2 highly experienced digital marketing
AVADO
Speaker - David Bain
More info
Free
Oct 18, 12.00 PM (GMT -04:00)
How To Do Behavioral Marketing
There is a reason for everything we do. Understanding what motivates consumer behavior leads to a better grasp of basic principles which, in turn, leads to marked improvements in everything from how we apply marketing to how we approach search engine optimization, branding and customer service. In this
davidamerland.com
Speaker - David Amerland
More info
Free
Oct 19, 10.00 AM (GMT -07:00)
Balancing the Customer Experience with Financial Outcomes
How can organizations find the customer experience sweet spot that satisfies both customers and the business? Customers want relationships, not transactions. They want fast outcomes, not long queues. They want their best interests in mind, not the accounting department's. Organizations that leverage
Aragon Research
Speaker - Jim Sinur
More info
Other webinars you may like
Free
Oct 17, 12.00 PM (GMT -04:00)
Search Marketing Scoop with David Bain 21
Search Marketing Scoop Episode 21 is a Content Marketing special where we’ll be looking at the latest digital marketing news as well as drilling down into a specific piece of content and discovering why it was a marketing success. Joining our host David Bain are 2 highly experienced digital marketing
AVADO
Speaker - David Bain
More info
Free
Oct 18, 12.00 PM (GMT -04:00)
How To Do Behavioral Marketing
There is a reason for everything we do. Understanding what motivates consumer behavior leads to a better grasp of basic principles which, in turn, leads to marked improvements in everything from how we apply marketing to how we approach search engine optimization, branding and customer service. In this
davidamerland.com
Speaker - David Amerland
More info
Free
Oct 19, 10.00 AM (GMT -07:00)
Balancing the Customer Experience with Financial Outcomes
How can organizations find the customer experience sweet spot that satisfies both customers and the business? Customers want relationships, not transactions. They want fast outcomes, not long queues. They want their best interests in mind, not the accounting department's. Organizations that leverage
Aragon Research
Speaker - Jim Sinur
More info
Other webinars you may like
Free
Duration: 50 Min
How to Engage Customers and Deepen Relationships
Join Sendwithus CEO Matt Harris in a discussion about the serious wake up call Enterprise marketers need regarding the creation of exceptional transactional email experiences. Learn how these crucial communications can help you realize the full revenue potential of your most important customers —
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
Free
Duration: 60 Min
SEARCH MARKETING SCOOP with David Bain 16
If you feel like you hear about search news all over the digital industry and really need to keep track of all the changes - we all actually do, - tune in to our Search Marketing Scoop podcast with David Bain. David invites the industry’s leading experts on SEO, PPC, and Content Marketing, to uncover
AVADO
Speaker - David Bain
More info
Free
Duration: 50 Min
Developing Email as the Cornerstone of the Customer Journey
Join Sendwithus CEO, Matt Harris, and guest, Shar VanBoskirk, VP and Principal Analyst at Forrester Research, in conversation about the state of email in today’s customer-obsessed, post-GDPR world. This must-see webinar is your chance to geek out with Matt and Shar over the key role email plays
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
show all webinars
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

yes no
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD