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B2B Influencer Marketing

The term “Influencers” has become pervasive but what does it really mean for a B2B company? Should B2B Marketing apply the same methods as in B2C? And what about the meaning of Influencers for the Sales Team? This webinar provides elements to help B2B practitioners define their own answer.
Why attend?
  • Practical definition of B2B influencers and comparison with B2C

  • A map of Influence-oriented Marketing & Sales Tactics

  • Practical tips for a truly strategic approach of B2B Influencer Marketing

Speakers
speaker
Olivier Rivière, Interim Manager & Consultant at Olivier Rivière Consulting
Olivier Rivière has held management functions for semiconductor (Intel) and entreprise software (Dassault Systems, Ixos/OpenText) companies before moving to Marketing & Communications Agencies ( Text 100, Grayling). His assignements with his companies and clients have always been directly related to building Influence on a business ecosystem.

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