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An Introduction to SEO Strategy

Improve your keyword research and strategy

A strong SEO strategy is key to driving traffic to your website and ultimately better business or brand success. However, it can be a daunting task getting started with your SEO strategy. Where do I start? How do I devise a keyword strategy? What are my measurements for success? Join Director of Marketing Patricia Lundy for an online demo day as she provides an introduction to SEO keyword research and strategy. Attendees will walk away from this demo knowing how to start their keyword research, how to take advantage of free SEO tools, and how to best optimize their keyword strategy.
Why attend?
  • Learn how to structure your keyword strategy

  • An introduction to SEO tools and best practices

  • Learn how to begin optimizing your website for SEO

Who should attend?
Marketing professionals and leaders. This is an introductory Demo Day designed for individuals who want to learn more about SEO. Attendees can take the lessons learned and apply them toward their own SEO strategy.
Speakers
speaker
Patricia Lundy, Marketing Director at Aragon Research
Patricia Lundy is the Director of Marketing at Aragon Research.
speaker
Calvin Smith, Marketing Associate at Aragon Research
Calvin Smith is a Marketing Associate at Aragon Research

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Organizer:

Aragon Research is the newest technology research and advisory firm. Aragon delivers high-impact interactive research and advisory services to provide enterprises the insight they need to help them make better technology and strategy decisions. Aragon Research serves business and IT leaders and has ...
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