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webinara overview
Marketing

5 Strategies for Creating Global-Ready Content

Learn how to improve your global brand identity by localizing your content.

webinar description

Making your content more global-ready improves customer satisfaction, reduces localization costs, reduces friction in your product development lifecycle, and improves your global brand identity. Many times, even minor changes to the content development process can have huge impacts for localization, and ultimately, for your customers. Even if you are not currently localizing your content, you need to be thinking about global-readiness because many of your customers speak English as a second language (11% of the US and 40% of Canadians). Join us as we discuss strategies for improving your planning, structure, change management, writing/editing, and QA processes.
The webinar will consist of a 30-minute presentation by the speaker Kit Brown, Principal of Comgenesis, followed by Q&A with the audience.
NOTE: In case you cannot attend the online webinar, we will be sending the recording to all who registered.

Reasons to attend the webinar
  • Learn how to improve customer satisfaction.

  • Develop your content strategy, writing/editing, and QA processes.

  • Improve your planning, structure and change management.

Who should attend

If you are struggling to achieve global-ready technical or marketing content, join us and discover 5 strategies that you can implement into your global content program.

Speakers:
Comgenesis, LLC
Katherine Brown-Hoekstra, Principal
Kit Brown is an experienced consultant with over 25 years of experience in technical communication, much of it working with life sciences companies and localization teams. As Principal of Comgenesis, LLC, Kit provides consulting and training to her clients on a variety of topics, including localization, content strategy, and content management. She speaks at conferences worldwide and publishes regularly in industry magazines.
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