As web marketers, it’s important to not only stay on top of the latest search engine algorithm changes but to stay ahead of them. A look into the past shows that SEO tactics that once “killed it” can now kill your web presence. Keeping in mind that those who don’t learn from history are doomed to repeat it, Stoney will review 5 SEO tactics from yesterday that will get you killed today and what to do instead to kill it today, tomorrow and far into the future.
Why you need to optimize web pages for topics rather than keywords
How to build quality links legitimately
You can get seats inside webinar room
Stoney deGeyter, President at Pole Position Marketing
Stoney deGeyter is the president and pit crew leader of Pole Position Marketing, a results-driven web presence optimization and marketing agency established in 1998. In addition to multiple WordCamp events, Stoney has spoken at nationwide conferences, including PubCon, Search Marketing Expo (SMX), Public Relations Society of America (PRSA) and International Association of Business Communicators (IABC). He is also a prolific blogger, serving as the main author on Pole Position Marketing’s E-Marketing Performance blog and contributing regularly to industry publications Search Engine Journal, Search Engine Land and Marketing Land.