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5 Key Marketing Analytics and How to Get the Data

Marketing teams need the right data for decisions. However, many marketers don’t have the ability to rapidly blend data, visualize key analytics, or update systems as the business changes. Learn how to cleanse and prepare data, create dashboards, and blend data from Excel, CRM and marketing automation systems.
Why attend?
  • 5 key marketing analytics

  • How to properly present analytics, based on customer feedback

  • The process of creating and updating an analytics practice to create new insights with the most current data

Speakers
speaker
Brian Dirking, Director of Product Marketing at Alteryx
Brian has been in the high-tech industry for more than 15 years, holding product management, business development and product marketing roles at Stellent, Oracle, and Box. At Alteryx, Brian is responsible for go-to-market strategy, planning and execution on partner and Big Data programs.
speaker
Gene Rinas, Senior Sales Engineer at Alteryx
Gene has been helping customers solve their data problems and enhance productivity since 2011. Prior to joining Alteryx Gene worked for a privately held business consulting firm where he started using Alteryx when it was first introduced in 2006. Since then, Alteryx has been his go-to tool for solving complex geo-demographic problems for corporate clients and Alteryx customers.
speaker
Dan Kogan, Director of Product Marketing for Technology Partners at Tableau
Dan and his team focus on the Tableau’s business and go to market strategy around the leading technologies in the analytics, cloud and big data ecosystems. Dan is long time BI industry veteran, having held previous marketing leadership roles in Microsoft in the areas of Business Intelligence, Data Warehousing and Cloud Computing.

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The Marketing Scope takes a closer look at marketing by providing research, best practices and articles on the latest trends, products and techniques in the marketplace.While we don’t claim to be a big company, we do really big things that make a difference for our readers and clients and produce ...
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