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10 Things to Know About B2B Marketing

Marketers are consistently faced with the challenge of scaling their campaigns, reporting on them and doing so as efficiently as possible–often times with a small team and limited resources.

eMarketer is pleased to moderate a Tech Talk Tuesday presentation featuring Gurdeep Dhillon, head of global demand generation at Marketo. He’ll provide a foundation of what B2B marketers should focus on and how to support those initiatives.
Why attend?
  • Learn how to scale marketing programs beyond a single audience and region.

  • Learn how to report on marketing activities to earn a seat at the revenue table.

  • Learn how to develop personalized and targeted messaging for every persona.

  • Plus! Ask questions, and interact with your eMarketer community of marketing peers

Speakers
Gurdeep Dhillon, Head of Global Demand Generation at Marketo
Gurdeep Dhillon is the head of global demand generation at Marketo and is an enterprise software veteran who has held a variety of roles during his career. He is currently Head of Global Demand Generation at Marketo, an Adobe Company. He has previously led efforts in Competitive Intelligence, Corporate Strategy, and Marketing, including four years leading Demand Generation, Marketing Programs, and Nurture at SAP Customer Experience. When he’s not working, he can be found watching the latest Star Wars movie, coaching youth sports, competing in Tough Mudders or Spartan races, cooking, eating, and consuming great stories. He lives in Sunnyvale, CA and is married with three daughters under the age of 10, which means he really craves more drama in his life.
Paul Verna, Vice President of Multimedia at eMarketer
Paul Verna, vice president of multimedia at eMarketer, oversees content for the company’s webinars, video presentations and podcasts. A 12-year veteran of the company, Paul was previously principal analyst focused on the video industry. He has appeared regularly on national TV, radio, and on major news outlets including The New York Times, The Wall Street Journal, and Forbes.

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