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In a perfect world, a sales reps’ day consists of nothing but meaningful conversations with qualified leads and closing deals. There wouldn’t be anymore guessing on what steps to take next or which tasks are left to be done. That perfect world wouldn’t involve manual emails and follow-ups,

Technology is omnipresent in procurement today. We are obsessed with automating, digitalizing and integrating every process and task within our scope. And yet, there are surprisingly big gaps that technology does not begin to address. Technology focuses more on either the transactional aspects

Marketing pundits have been predicting the death of direct mail for more than two decades. But to paraphrase Mark Twain, the reports of its death have been a gross exaggeration. Direct mail hasn’t died, and in fact, it’s experiencing a renaissance. On November 14, 2019 at 1 pm EST, we’ll