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Marketers are consistently faced with the challenge of scaling their campaigns, reporting on them and doing so as efficiently as possible–often times with a small team and limited resources. eMarketer is pleased to moderate a Tech Talk Tuesday presentation featuring Gurdeep Dhillon, head of

How mature do you think your Procurement organization is? According to this Forrester study that surveyed 417 Procurement leaders, many organizations think they are more advanced than they actually are. This study digs into the different phases of the Procurement transformation journey and provides

Marketers are using more location data than ever, but consumer privacy concerns and an evolving landscape have raised new challenges. Marketers must be more transparent and thoughtful about collecting and using geolocation. In this Meet the Analyst Webinar, eMarketer principal analyst Yoram Wurmser